By ATN Event Staffing
Why Brand Ambassador Staffing Companies?
You’ve been here before.
With 3 grocery items in hand, you walk up to check-out and barely see the top of one lone cashier’s head buried behind the longest lines you have ever seen. Your eyes dart frantically, desperately searching for another open checkout lane to no avail but… WAIT!
There IS a line, it’s only 2 people deep with 4 registers open for it’s the oasis of the self-checkout area!
“This will go quick” you think because “it will go quick” is the main selling point of such a seemingly great escape.
I mean why do you even need a cashier?! You got this!
Do I need to tell the rest of the story? I mean, you have time because you’re still standing in that self-checkout line, right?
Murphy’s Law is never held more true than it does with the concept of quick fixes.
There is skill and practice to ANY job and being a checkout cashier/bagger is no different.
With practice comes speed and accuracy. Having a human face and smile delivered with it makes all the difference.
If it seems too good to be true then it probably is.
In a world where robots are taking over, using app-based platforms for brand ambassador staffing makes little sense. In the vast crowd of brand ambassador companies, using a screen to evaluate and book your team is the ultimate in experiential marketing irony.
After all, the very point of experiential marketing is for human beings to connect with other human beings to promote a brand. A booking process that eliminates human expertise to hand-select the right candidates doesn’t seem to fit.
Internal staff who are trained, knowledgeable have the time available to “staff yourself” with one of these bolt-on apps, then it may be a good fit. However, comparing the tried and true tactics of traditional brand ambassador staffing companies to an app-based staffing agency is apples to oranges.
When staffing a promotional event here is why you may want to avoid self-checkout and go with experienced brand ambassador staffing companies:
No matter how much an app-based system is seemingly time efficient, staffing a promotional event requires the intervention of a skilled human hand. Brand ambassador staffing companies offer something you simply cannot mimic. The process of vetting and hiring a member of an onsite team through an app is not only counterintuitive but simply leaves out human connection on all levels. Point blank: if you want your consumers to have a personal brand experience then compiling a proper team requires personalization.