ATN is seeking a VP of Strategic Planning to focus on a leading packaged goods client. This role leads the consumer understanding and strategic framework development for our client. This is an in-office position available in Detroit, Chicago or New York City.
What You’ll Do:
Partner with Client Leadership teams to develop and deploy shopper focused program development for agency clients.
Key member of new business team responsible for defining scope, strategic approach to opportunities and shopper-centered content.
Oversee a group of businesses where you will play a leadership role in key client initiatives, annual planning activities and identifying client growth opportunities.
Manage Strategic Planning staff across the business you oversee including their career development, utilization and scope and evolving their strategic planning skills.
Identify agency training opportunities for clients and participate in content development.
Champion best practices throughout the organization, productively mentor members of cross-functional teams on our approaches and agency outputs.
Master of the Marilyn Predictive Commerce Intelligence technology, drive opportunities and adoption with both the internal team and clients.
Own development of shopper-focused intelligence gathering and insight development to guide program strategy.
On-going identification of approaches and outputs associated with consumer/shopper overviews, market trend analysis and competitive/category behavior assessment.
Lead the development of all program strategy and the development of an insightful and inspiring creative briefs.
Facilitate brainstorm sessions that inspire big, creative ideas
Continually strive to improve the product of the department by developing and integrating innovative approaches.
Cultivate strong working relationships with Consumer/Shopper Insights and Marketing Research Directors within client organizations.
Successfully generate demand for the services of the department within client organizations.
What You Bring to Us:
Bachelor’s degree or greater
Minimum of 10 years experience in strategy and planning
A highly curious nature
Ability to manage, process and apply large quantities of information quickly and accurately to understand the big picture
Understands implications of trends across business & functions
Proven leadership and organizational skills
Excellent written and verbal communication skills
Self-starter with strong problem-solving ability
Capable of handling multiple projects simultaneously
Ability to maintain and grow relationships
Travel required on an as-needed basis
High level of energy and enthusiasm
Comfortable with high pressure, fluid and ambiguous situations
Proficiency in Microsoft Word, Excel and PowerPoint required
Salary commensurate with experience
How to apply: Please email your attached resume and cover letter to ATN Manager Jobs
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