Working as an event brand ambassador is both exciting and rewarding. To secure top-tier event jobs, it’s important to understand what agencies expect of you before, during, and after an event. Meeting these expectations helps build your reputation and opens the door to more opportunities.
The Do’s, Don’ts, and Expectations Every Brand Ambassador Should Know
Note: Items marked “HR ISSUE“ indicate an action that may result in immediate removal from a job or agency roster.
Communication and Trust
DO:
- Respond to emails, texts, and calls in a timely manner
- Confirm bookings and agreements promptly
- Use a warm, friendly, professional tone in all messages and verbal conversations
- Be concise and clear (avoid rambling or including unnecessary details)
- On event day, provide updates and communicate – confirm arrival, notification of any issues, etc.
- When speaking to your staffing manager, show enthusiasm about current and future opportunities
- Treat everyone with equal respect. This includes the staffing manager, on-site management, clients, co-workers, and consumers/event attendees.
- Take ownership of mistakes; acknowledge and fix them moving forward
- Respect HR standards and keep all interactions professional
- Complete any post-event requirements promptly, including event reports, photo submissions, and expense reports, etc.
- Follow up post-event with a note of gratitude to staffing management
DON’T:
- Ignore staffing management communication or delay confirmations
- Argue with or push back against staffing managers, co-workers, and clients (accept “no” gracefully)
- Talk down to co-workers and staffing managers, or act entitled because of previous experience
- Tell others how to do their job
- Make excuses for mistakes
- Gossip, complain, or speak negatively about anyone involved – HR ISSUE
- Make inappropriate jokes, comments, or advances – HR ISSUE
Reliability and Work Ethic
DO:
- Arrive at least 15 minutes early
- Follow proper channels for cancellations or lateness
- Stay until the end of your scheduled shift
- Keep energy and enthusiasm high, even on longer programs
- Build a reputation as dependable and consistent
DON’T:
- Cancel last-minute (except emergencies)
- Arrive late or leave early
- Walk off an event without permission – HR ISSUE
- Lose motivation or bring “jaded” energy to the job
- Disappear during a shift without checking out with a lead
Behavior and Engagement
DO:
- Smile, be approachable, and engage with attendees
- Be enthusiastic, polite, and professional
- Learn and share key brand messaging
- Create positive and memorable consumer experiences
- Stay visible and active, look ready at all times
- Follow all directions from on-site leads, clients, or managers
- Keep conversations professional, light, and brand-focused
- Keep event space clean (pick up trash, hide boxes, replenish supplies)
DON’T:
- Sit, lean, or look idle while on duty
- Stand silently and not engage
- Get distracted chatting with co-workers
- Be on your phone
- Leave personal items, drinks, or food out in view
- Discuss politics, sensitive or controversial topics, or personal drama – HR ISSUE
- Treat the event as your personal experience (you’re working, not attending)
- Take consumer giveaways, food, or perks for yourself – HR ISSUE
- Curse, argue with, or disrespect others – HR ISSUE
Appearance and Uniform
DO:
- Follow all appearance and uniform guidelines exactly (shoes, clothing, accessories)
- Maintain a polished and professional appearance
- Keep uniforms clean, pressed, and event-ready
DON’T:
- Wear off-brand or flashy clothing/shoes (e.g., hot pink sneakers)
- Behave unprofessionally in uniform or on site (take naps, vape, curse, etc.) – HR ISSUE
- Alter or accessorize uniforms unless instructed
Breaks and Conduct
DO:
- Take breaks only within the assigned timeframe
- Always check in with a manager before stepping away
- Stay hydrated discreetly (keep water bottles hidden)
DON’T:
- Help yourself to food/beverage samples or catered food that is meant for attendees or clients (unless you are told otherwise) – HR ISSUE
- Smoke or vape in uniform (before, during, or after events in public view) – HR ISSUE
- Take or make personal calls or texts during your shift (only on breaks)
- Drink alcohol or use drugs before or during shifts – HR ISSUE
Social Media and Reputation
DO:
- Be mindful of how you represent yourself and the brand online
- Keep posts positive and professional if you share event content
DON’T:
- Post negative comments about the event, brand, client, agency, co-workers, or consumers/attendees – HR ISSUE
- Share behind-the-scenes issues, drama, or internal details publicly – HR ISSUE
- Assume your past reputation guarantees future bookings; every job counts
Human Resource Policy Reminders
Violating HR standards can result in termination and potential legal consequences.
Examples of HR Issues:
- Harassment or discrimination of any kind
- Inappropriate jokes, comments, or advances
- Gossiping or speaking poorly about staff, brands, or clients
- Engaging in conversations or debating about hot-button/controversial topics
- Substance use before or during shifts
- Smoking or vaping in uniform (before, during, or after in public view)
- Aggressive or disrespectful behavior
- Ignoring the manager’s instructions or walking off a job
- Sleeping on site or in uniform
The Takeaway
Agencies depend on brand ambassadors who are reliable, professional, and respectful. Meeting expectations builds trust, unlocks more opportunities, and makes you a first-choice candidate.
Check out the ATN Talent Blog for more brand ambassador tips and tricks!
