If you’re working as an event brand ambassador, Instagram is a great platform to show off the work you do and the brands you represent. A polished profile can ultimately serve as a digital highlight reel that you can share with agencies to showcase not only your event experience but also your personality and professionalism.
In this article, we’ll take a look at why your Instagram profile is important and give you ideas on how you can use it to land more gigs.
Why Your Instagram Profile Matters
Your Instagram profile can be a valuable tool that goes beyond a resume or headshot. It gives event staffing agencies a glimpse of how you interact with consumers, teammates, and crowds. Plus, showcasing your event work shows that you are passionate about what you do and the industry, and that goes a long way.
Instagram Content Ideas For Event Brand Ambassadors
1. Portfolio & Experience:
- Show off your experience and skills.
- On the job – Show yourself in action at an event.
- Event space – Capture the event before and during activation to show the excitement of the activation.
- Brand representation – Feature well-composed shots of event elements, such as branded displays, activities, signage, and products, to feature the types of activations you’ve worked on.
- Teamwork – Show off the group and interactions with your coworkers.
- POV – Share your point of view from an event to offer a more personal, candid look into the day-to-day life of a brand ambassador.
2. Professionalism & Personality
- Share insights into who you are so agencies see the passion you bring to your work.
- Day-in-the-life – Give a glimpse of what a typical event day looks like, including before and after.
- Fit check – Show your event uniform and how you maintain a polished appearance, even when incorporating personal style touches (if allowed).
- What’s in my bag? Feature the essentials you bring to events to help you get through the day.
- Mini resume or “about me” highlight – Create a short, professional bio that quickly outlines your experience, skills, and certifications.
- Why I love this job – Personal reflections on what draws you to this field and what keeps you inspired.
- Q&A with a coworker – Interview a teammate or answer questions yourself to highlight the collaborative nature of the job and foster a sense of community.
- Professional milestones – Show off your professional growth by celebrating key achievements, like repping a new brand, working your first tradeshow, or a milestone event.
- Relevant hobbies or interests – Discuss personal hobbies and interests that translate to the skills of the job and/or the types of brands you want to represent.
- Client or coworker testimonials – Spotlight any positive feedback, experiences, or reviews you have received from agencies, managers, or peers, and vice versa.
- Volunteer or other job experience – Showcase other experiences that display a positive attitude, friendly demeanor, and the ability to interact well with others in an outgoing and engaging way.
3. Pro Tips & Advice
- Offer valuable industry insights and knowledge to showcase your expertise.
- Booking process – Outline the process of landing the job. This includes setting up agency profiles, interviewing, communication, and other key steps. Additionally, share positive personal experiences and advice on best booking practices.
- Event day – Offer advice on pre-event prep, professionalism on-site, and post-event wrap-ups.
- Training takeaways – Summarize or reflect on key lessons or skills you’ve learned from training sessions.
- Networking in the field – Give shout-outs to fellow brand ambassadors, agencies, or brands (with permission) and share how you stay connected in the industry.
- Professional materials – Post updated headshots and your brand ambassador resume.
- General advice – Share helpful hacks and tips, lessons learned, or dos and don’ts for working in the experiential marketing world.
The Takeaway
An Instagram profile is an excellent supplement to your brand ambassador resume. Posting event content consistently gives agencies a sneak peek into who you are as a professional and how you will represent a brand onsite.
Check out the ATN Talent Blog for more brand ambassador tips and tricks!
