Brand Ambassadors and Event Staff: 2026 World Cup Brand Activations

Job Description

*If you are a brand or agency looking for staff for your brand activation during the World Cup, please visit our client services page for assistance. 

Now Recruiting: Brand Ambassadors and Event Staff for Promotional Events, Brand Activations, Experiential Marketing Campaigns, and Hype Events during the 2026 World Cup Games!

Roles:

• Brand Ambassadors
• Bilingual and Multicultural Brand Ambassadors
• Promotional Models
• Street Team Staff
• Event Staff
• Team Leads and Managers

Event: 2026 World Cup Games – Brand Activations and Experiences (note: you will be working for brands and marketing agencies promoting their products/services, not the FIFA or the World Cup – please see application instructions and contact ATN directly for these roles).

Overview:

ATN Event Staffing Agency is recruiting outgoing event staff to fill a variety of temp roles at fan promotional events surrounding the World Cup Games. Create a staff profile today to receive all future booking announcements for our openings.

Locations/Date/Hours:

Hours and Shifts are TBD

Atlanta, Georgia
• Mercedes-Benz Stadium
• June 15 – July 15, 2026

Boston (Foxborough), Massachusetts
• Gillette Stadium
• June 16 – July 9, 2026

Dallas (Arlington), Texas
• AT&T Stadium
• June 14 – July 14, 2026

Houston, Texas
• NRG Stadium
• June 14 – July 4, 2026

Kansas City, Missouri
• GEHA Field at Arrowhead Stadium
• June 16 – July 11, 2026

Los Angeles (Inglewood), California
• SoFi Stadium
• June 12 – July 2, 2026

Miami, Florida
• Hard Rock Stadium
• June 15 – July 18, 2026 (includes Third Place Match)

New York / New Jersey (East Rutherford, NJ)
• MetLife Stadium
• June 16 – July 19, 2026 (includes Final)

Philadelphia, Pennsylvania
• Lincoln Financial Field
• June 14 – July 4, 2026

San Francisco Bay Area (Santa Clara), California
• Levi’s Stadium
• June 16 – July 1, 2026

Seattle, Washington
• Lumen Field
• June 15 – July 6, 2026

Pay Rate:  TBA

Job Duties:

• Interact and engage with fans
• Convey key brand messaging
• Assist with all elements of activation: interactive activities and games, photo opps, personalized swag stations, etc.
• Distribution of brand swag/giveaways/product samples
• General event support
• Line management and directional assistance

Qualifications:

• 18+ years of age
• Highly outgoing, friendly, and personable
• Customer service and communication skills are a must
• Proactive and motivated
• Team-player attitude

To receive announcements for event jobs surrounding the World Cup (and other events), you will need to create an ATN Talent Profile in the ATN Event Staffing Talent Portal. Once you have completed your application, you will be notified via email of events in your selected area(s) based on your skills, qualifications, and the client’s needs.

If you already have an ATN Talent Profile, no further action is required (if your qualifications and skill set match what the client is seeking, you will be notified of the job opening).

For all other details on booking work and working for ATN, please consult our FAQ page.