By Lisa Major
How can an experienced brand ambassador (BA) land a field marketing management position?
I held a Q & A with ATN’s top account managers, the humans behind the curtain who vet and book our event staff, to get their thoughts. By applying the insights shared below you will be well on your way to managing your first experiential marketing event!
A – As a seasoned brand ambassador you need to prove yourself at each event. Show initiative, follow instructions and be a team player. Help others, be prompt, well-spoken, and most of all, be professional and trustworthy. A brand ambassador who has wowed us time and again or one that has a referral from a current manager is more likely to be up for consideration.
Additionally, skills gained in other fields can transfer to event marketing. Were you a retail sales manager? An assistant manager at a coffee shop? Project coordinator in cubicle-filled office? Be sure to mention any relevant experience that you have to the hiring manager. You’ll also want to include that experience in your agency profile, your resume, and in your cover letter.
A – Yes. Experienced brand ambassadors can definitely manage smaller, less complex events. Also, if the event has multiple leads or managers on-site that have experience, we would consider a seasoned BA to take on a lead role. You have to prove yourself to us to show us you have what it takes to be a manager.
A – A lead brand ambassador serves as the eyes and ears in the field for the event staffing company. Lead BAs will perform the same tasks as other brand ambassadors but will have extra responsibilities. Things like timesheet management and submission, delegating breaks, taking photos, and recaps are common. While a lead BA and a field marketing manager differ, a lead role is the best stepping-stone in snagging your first field management position.
A professional and reliable brand ambassador will have access to plenty of lead BA positions. You can speed up the process by always showing up early for events, being proactive, and by being a strong communicator. Responding quickly and professionally to staffing agencies, clients, and other brand ambassadors proves to us that you handle the position and any problems that may arise.
A – Have patience, be consistent, and never let your staffing agency (employer) down. It may take years for you to land your first management job, but landing that first one is the hardest.
Good luck out there and grab that golden ring!
ATN is always here to help you grow as a brand ambassador, as a team leader, and in management roles. If you ever have any questions or need advice, don’t hesitate to reach out! Also, check out our event staffing blog! We have many posts that contain great tips on how you can reach your goals in the experiential marketing industry!