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The Ideal Summer Gig for College Students

When Spring Break comes to an end, so begins a college student’s frantic search for summer work.

If you’re a college student looking to earn money AND still have plenty of time for fun and relaxation this summer, brand ambassador gigs may be perfect for you. Companies use experiential marketing to connect with consumers at promotional events and activations, and brand ambassadors facilitate those connections.

2024 marketing trends with experiential impact

What is experiential marketing?

Experiential marketing aims to create engaging and interactive in-person experiences that leave a lasting impression on consumers. These experiences focus on increasing brand awareness and making connections which can lead to sales and brand loyalty.

What is a brand ambassador

Where do events and activations take place?

Experiential marketing aims to connect with consumers on their terms, so activations typically take place where people work, live, and play. 

  • Beachside venues
  • Retail stores
  • College campuses
  • Concerts and festivals
  • Ski resorts
  • VIP events 
  • Restaurants and bars
  • Sporting events 
  • Commuter areas
  • Community events
  • Trade shows and conventions

Innovative Experiential Marketing Strategies to Stay Ahead of the Game

What are the primary job duties of a brand ambassador?

Brand ambassadors serve as the face and voice of brands. While each event and activation can vary drastically, brand ambassadors typically:

  • Welcome guests to the event space.
  • Engage the public in conversation, relay key brand talking points, and answer questions. 
  • Assist with interactive activities such as games, photo booths, virtual experiences, social sharing elements, and other hands-on activities. 
  • Distribute promotional giveaways and product samples.
  • Collect leads. 
  • Provide directional assistance and assist with line management.
  • Assist with the setup and breakdown of event elements. 

What are the qualifications?

  • 18+ years of age
  • Outgoing, friendly, and personable
  • Proactive and motivated
  • Team-player attitude
  • Polished and professional appearance 

6 Reasons to Be a Brand Ambassador This Summer

outdoor brand activations

1. Schedule Flexibility

Most brand ambassador jobs are part-time and offer a variety of shift options. The best news is you can select which events you would like to work on based on your availability and interest. Creating your ideal work schedule means you have time to relax and enjoy all the activities that summer has to offer.

2. The Work is Fun!

Most promotional events take place where the action is, which means you’ll have the opportunity to attend some of the summer’s most exciting events. Attendees and guests are generally in good spirits and excited to participate in the activation. As a brand ambassador, you get to vibe with the crowd and bring a smile to people’s faces by facilitating fun experiences.

3. Networking Opportunities

Working within an event environment fosters engagement with others, which is a refreshing change from virtual interactions. Your co-workers and managers can quickly become great professional connections that extend beyond the workday and benefit you in the future. You may even make some new friends!

4. Build Your Resume and Skills

Being a brand ambassador offers an excellent opportunity to gain valuable skills for your future. Learning to communicate effectively with people and work well in a team environment are just a few of the fantastic transferrable skills you can acquire on the job.

5. Excellent Pay

Depending on the brand and event, you can make anywhere from $20 to $30 per hour, with some gigs paying more. Some companies also offer referral programs, travel or lodging stipends, per diem, bonuses, or commissions.

6. Ambassador Opportunities During the School Year

Many colleges and universities offer their own student ambassador programs to promote all aspects of life on campus to draw in new students. Additionally, many brands seek student ambassadors to promote products and services on and around campus. Your experience as a brand ambassador can help land you this type of opportunity during the school year. 

The Ideal Summer Gig for College Students

If you’re a college student looking for the perfect summer gig as an experiential and event marketing brand ambassador, you’re in the right place! Since 2002, ATN Event Staffing has provided brand ambassadors for some of the hottest brands around. Click here to learn more about what we do and how you can join our team!