By Lisa Major
Navigating the disruptions that came with the pandemic hasn’t been easy, but experiential marketing and live event professionals are a resilient bunch, and if 2021 taught us anything, it’s that resiliency can move mountains. Although new variants of COVID-19 are inevitable, we know that human connections are essential and live events and experiences fulfill that need.
We’ve combed through the latest reports and data to bring you ten statistics that demonstrate the current state of experiential marketing and what to expect in 2022.
Despite the pandemic’s effect on the industry in 2020, experiential and event marketing is still booming:
When it comes to virtual events, Zoom fatigue has set in:
Hybrid events are here to stay, especially in the conference and meeting sector:
63% of event planners expect to utilize a hybrid event format in the future. ~Event Manager Blog
Just like the classic line in “Field of Dreams” says, “if you build it, he will come.” The brands and companies that “built it” and went live in 2021 did so with no regrets, as people were eager to get back to live events and experiences. As a result, the recovery process is happening more quickly than initially expected.
Moving forward, more than ever, people will return to live events, conferences, and brand experiences to satisfy the desire to make much-needed, real-life connections.
ATN is a premier event staffing agency that has staffed thousands of experiential marketing campaigns, conferences, trade shows, and more! We will work with you every step of the way to ensure that we provide you with the very best staff based on your specific needs. If you would like to learn more about our event staffing solutions, we would love to chat!