By Lisa Major
Welcome to the new year! Hopefully, you got some R&R over the holidays and if you’re like most, you’re full steam ahead as we close out the first full week of the year. A few weeks ago, we featured an article that discussed the future of experiential marketing in 2020, but in this week’s Happy Hour, we’re focusing on the marketing highlights, and lowlights, that shaped 2019. From the best promotional marketing campaigns to the biggest brand fails, read on to see which campaigns made headlines last year.
“Brands are upping the ante with global scavenger hunts, themed experiences and sustainably-focused events.” ~Chief Marketer
2019 was an exciting year for the experiential marketing industry, not to mention the data supporting experiential is pretty exciting in itself. Here, we take a look at a roundup of the top ten experiential stories of the year.
“Website glitches, easy-to-mock names, and tone-deaf advertising dominated the headlines of 2019.” ~AdAge
In marketing, sometimes things just don’t go quite as planned. It doesn’t matter how big a brand is, mistakes happen. In fact, we’ve seen some of the biggest brands in the world make epic mistakes over the years only to bounce back as if nothing happened (think back to 1985 and the New Coke disaster). The good news is, marketers and brands can learn from these mistakes to avoid the same pitfalls. From Peloton’s holiday ad to Tesla’s Cybertruck window malfunction, here are some of the biggest mistakes that brands made in 2019.
“A sure-fire way to create demand for a product or service is to make it exclusive.” ~Chief Marketer
Chief Marketer’s PRO Awards recognizes the best brand activations and promotional marketing campaigns from around the world. The winning campaigns are awe-inspiring and represent the very best of the best in the experiential marketing industry. Here, we’ll take a closer look at a few of the award-winning campaigns.
“It’s fitting that in a year that closes out a decade, marketers were more creative, ambitious and outlandish than ever with strategies to build brand buzz beyond the traditional ad.” ~Adweek
Marketers are known for pulling out all the stops to generate buzz for their brands, especially when it comes to publicity stunts. Publicity stunts stop people in their tracks and can go viral in an instant. They create awareness, word-of-mouth chatter, and gain a ton of media attention. From social media storms to a Times Square takeover, here are 15 marketing stunts that created quite a stir in 2019.
We’ll close our first 2020 edition of Happy Hour with BizBash’s roundup of the top 10 ideas of the week. This week’s roundup includes HBO’s Golden Globes party and a cozy pop-up chalet in NYC. Check it out!
Join us each week for Happy Hour as we cover the latest news from the experiential and event marketing industry! Cheers!