By Lisa Major
There’s so much excitement surrounding this time of year. From tree lightings to holiday parties to the sparkle in a child’s eye, it truly is the most magical time of the year. With more consumers out and about, it’s also the perfect time for brands to connect with consumers face-to-face through in-person brand experiences. In this week’s Happy Hour, we look at 4 brands that are using pop-ups to spread holiday cheer. We also explore the key factors that have shaped the event marketing industry over the last decade. Lastly, we’ll discuss 6 steps that brands can take to create sustainable events in 2020.
Holiday pop-up shops have become a go-to strategy for brands seeking to connect with consumers during the most magical time of the year. These temporary, unique, and interactive spaces give brands the opportunity to make a grand impression. From Chick-fil-A’s Gift of Time to Netflix’s Letters to Klaus, here are a few great examples of how brands are using pop-ups to delight consumers this holiday season.
It’s pretty amazing to look back on how the experiential and event marketing industry has evolved over the last ten years. Think back to 2010, we were in a full-blown recession and companies faced massive budget cuts and mass layoffs. Experiential marketing was starting to take off, but the hard-to-measure strategy just didn’t sit well with CMOs who couldn’t prove its ROI and had to cut spending somewhere…the outlook on the industry was bleak. Fast forward to 2019 and experiential is a must-have for brands. But what took us from barely surviving to thriving in just ten short years? Here, BizBash brings us 11 factors that have made an impact on the events industry over the last decade.
With environmental activism on the rise, creating sustainable events is expected to be a top priority for event marketers in 2020. And it’s not just about placing recycling bins around events, but rather creating an overall eco-friendly event to lessen the environmental impact of the event. From going paperless to eliminating single-use plastics, there are many ways that brands can create eco-friendly events. Here, we’ll explore six simple steps that you can take to reduce your event’s carbon footprint.
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