ATN Event Staffing Logo

Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

There’s so much excitement surrounding this time of year.  From tree lightings to holiday parties to the sparkle in a child’s eye, it truly is the most magical time of the year.  With more consumers out and about, it’s also the perfect time for brands to connect with consumers face-to-face through in-person brand experiences.  In this week’s Happy Hour, we look at 4 brands that are using pop-ups to spread holiday cheer.  We also explore the key factors that have shaped the event marketing industry over the last decade.  Lastly, we’ll discuss 6 steps that brands can take to create sustainable events in 2020.

4 Magical Pop-Ups That Are Bringing Cheer This Holiday Season

holiday pop-ups

Photo: Chick-fil-A

Holiday pop-up shops have become a go-to strategy for brands seeking to connect with consumers during the most magical time of the year.  These temporary, unique, and interactive spaces give brands the opportunity to make a grand impression.  From Chick-fil-A’s Gift of Time to Netflix’s Letters to Klaus, here are a few great examples of how brands are using pop-ups to delight consumers this holiday season.

From Barely Surviving to Thriving:  A Decade of Change for the Event Marketing Industry 

decade of change for event marketing

Photo: Agency EA

It’s pretty amazing to look back on how the experiential and event marketing industry has evolved over the last ten years.  Think back to 2010, we were in a full-blown recession and companies faced massive budget cuts and mass layoffs.  Experiential marketing was starting to take off, but the hard-to-measure strategy just didn’t sit well with CMOs who couldn’t prove its ROI and had to cut spending somewhere…the outlook on the industry was bleak.  Fast forward to 2019 and experiential is a must-have for brands.  But what took us from barely surviving to thriving in just ten short years?  Here, BizBash brings us 11 factors that have made an impact on the events industry over the last decade.

6 Steps to Creating a Sustainable Event

tips for creating sustainable events

With environmental activism on the rise, creating sustainable events is expected to be a top priority for event marketers in 2020.   And it’s not just about placing recycling bins around events, but rather creating an overall eco-friendly event to lessen the environmental impact of the event.  From going paperless to eliminating single-use plastics, there are many ways that brands can create eco-friendly events.  Here, we’ll explore six simple steps that you can take to reduce your event’s carbon footprint.

Thanks for joining us for this week’s Happy Hour!  Be sure to subscribe to our monthly blog to get all the latest news delivered straight to your inbox.  Cheers!

Subscribe to Our Monthly Blog

If you are looking for an experienced and dedicated event staffing agency for your next experiential marketing campaign, ATN Event Staffing is here for you!  Contact us today to learn more about our event staffing services and how we can help take your brand to the next level.

Need Event Staff?  ATN Has You Covered.