By Lisa Major
The event planning process can be challenging, even for seasoned event gurus. Throw in a pandemic, and it’s even more turbulent. Even though the pandemic brought about its own set of challenges, from event safety to digital and hybrid components, the industry is constantly adapting to keep up with the everchanging expectations that attendees demand.
In this week’s Happy Hour, we feature an article that delivers event strategy tips to help you succeed in 2022. We also look at the importance of designing experience-first events to create lasting impressions. Last but not least, we deliver 110 experiential marketing examples that will inspire you.
“Whether it’s in person, virtual, or hybrid, your audiences have new expectations and they want more from your event after two topsy-turvy years. ~Freeman”
Now more than ever, people are ready to get back to live events and to push the play button on living their best lives again. But that doesn’t mean that your 2022 event approach should rival your pre-pandemic events. As you probably know, event and experience planning involves many moving parts, and this is especially true in the post-pandemic era as attendee expectations have changed tremendously. Here, we look at five tips to help you navigate the event and experiential marketing planning process in 2022.
“An event is a one-way engagement where content/entertainment is pushed at you. . . An experience triggers emotions in a two-way interaction, sparking curiosity and feedback.” ~EventFarm
Experience design is essential in live events. It entails the art of crafting a memorable and unique attendee journey through each event touchpoint. To successfully create a stellar experience, event organizers must view each touchpoint from the attendees’ perspective with no detail, big or small, left unturned. In this article, Event Farm shares experience design planning tips that will wow event attendees.
“Experiential marketing focuses on creating an experience for the participant, which then, in turn, evokes an emotion or reaction that is memorable for them.” ~Event Manager Blog
If we’ve learned anything over the last two years, it’s that the world is driven by human interaction and experiences. And that’s what makes experiential marketing so impactful. Experiential marketing creates memorable moments and connections through engaging, personable, and unique interactions. And as consumers emerge from their figurative shells in 2022, there’s never been a better time for brands to use experiential marketing to bond with consumers. Here, Event Manager Blog dives into the glory behind experiential marketing brand activations and delivers 110 inspiring examples to boot.
Since 2002, ATN has fulfilled the experiential event staffing needs for thousands of marketing agencies and brands throughout North America. If you are looking for an experiential event staffing partner to assist you with your next campaign, ATN is here for you.
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