By Lisa Major
For years, brands have embraced experiential marketing to form meaningful connections with target consumers, and there is no denying that the strategy is extremely effective. In this week’s Happy Hour, we look at the benefits of experiential marketing and how helps to grow brands. We also discuss how retail brands are using experiences to connect with customers and feature event tips and trends that are shaping 2021.
“Experiential marketing is effective simply because of the “experience” it gives to people.” ~Burkhard Berger, Ecommerce CEO
One of the best benefits of experiential marketing is the face-to-face connections that you can make with your target audience. The authentic interactions between consumers and your brand ambassadors can help to build awareness, generate sales, create loyalty, and most importantly, build trust. In this experience-driven world we live in, providing real-life moments for consumers is essential for companies because it makes an impact on the way people perceive your brand. Here, we take a look at the benefits of experiential marketing and how it can help grow your brand.
“Brands like Gibson, AT&T and Ralph Lauren are increasingly tapping experiential agencies to create immersive, interactive retail experiences that go far beyond the typical shopping experience.” ~Claire Hoffman, BizBash
The rise of e-commerce during the COVID-19 pandemic forced brick-and-mortar stores to change the way they do business. As customers become more comfortable returning to in-person shopping, retailers are prioritizing experiential marketing tactics to attract and entertain customers. The experiential retail approach allows brick-and-mortars to offer a more personalized shopping experience, one that focuses on making connections rather than pushing sales. Here, BizBash highlights several retail brands that are elevating the customer experience using an experiential approach.
“. . . the ambitious list of in-person conferences, on the ground campaigns & galas that got left behind in 2020 are now back on the docket.” ~Brianna Powell, MAG
The experiential marketing industry is constantly changing. Throw in a pandemic and it becomes even more volatile. As events come back, there is so much to be excited about, from hybrid platforms to elevating the attendee experience. With that said, it’s important to familiarize yourself with the current trends that are shaping the experiential marketing landscape – both virtually and in person. In this article, MAG features 21 event tips for brands to consider when planning future experiential and event marketing campaigns.
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