Ford

The Ask

To provide automotive-savvy brand ambassadors to represent Ford on seven separate nationwide experiential marketing campaigns, all campaigns executed simultaneously in different locations across the nation.  Campaigns consisted of brand activations, mobile tour events, and ride and drives.

Staffing Overview

Each of the four campaigns had specific staffing requirements and ATN worked closely with the client to ensure that the needs and wants for each campaign were met.  ATN provided teams of brand ambassadors and bilingual brand ambassadors to assist with:

• Conveying key brand messaging
• Interactive games and activities
• Photo booths
• Lead generation
• Test-drive registration
• Gift distribution
• Crowd management

The Challenge

Some events took place in extremely remote and rural locations, which is always a challenge, but one that we’re always up for.  Additionally, in some of the more challenging markets, we were required to provide a full team of bilingual (Spanish/English) brand ambassadors.

Results

• The client was extremely happy with ATN’s level of service and our brand ambassadors.