By Lisa Major
We’ve reached the reality that we’re going to be living in a world with COVID-19 for awhile. As businesses reopen and people adapt to masks and social distancing, brands and agencies are busy exploring alternative experiential marketing ideas to reach consumers face-to-face. In this week’s Happy Hour, we take a look at a few of those ideas, from billboard trucks to small-scale, local activations. We’ll also discuss the future of event contracts, and we throwback to some of the hottest activations from Summer 2019.
After weeks of being cooped up, people are beginning to return to somewhat of a daily routine. With the increase of people being out and about comes the opportunity for brands to reach consumers with out-of-home (OOH) advertising. While there are several OOH formats for brands to consider, there is one that works particularly well during this time of remote work and social distancing. Mobile billboards can take to the streets in communities and neighborhoods of all sizes, making them an excellent hyper-local marketing option for brands. Brands can amplify mobile billboard efforts by tacking on street team brand ambassadors to canvas surrounding areas to drive even more awareness. Here, we’ll take a look at the benefits of OOH advertising and mobile billboards.
Trade shows have always been a top marketing strategy for businesses and organizations. They allow companies to meet with potential customers face-to-face while showcasing their products and services. Enter 2020, and most trade shows have been canceled or postponed due to COVID-19. As a result, many organizations are looking for effective alternatives to trade shows. From virtual events to face-to-face events on a smaller scale, here are some viable options that will help you get your product or service in front of consumers as we navigate marketing tactics during the pandemic.
The event industry can be a volatile one considering the number of vendors and suppliers it takes to pull off an event. But marketers and agencies are genius problem solvers and always have a solution, not to mention a backup plan to the backup plan. However, in early March, COVID-19 dealt a detrimental blow to the industry and brought up a myriad of concerns and problems never seen before. Event cancellations had industry professionals digging deep into their contracts to determine what they are accountable for and what they are not, while others were scrambling to figure out what they could recoup. In this article, Event Marketer discusses what you need to consider when negotiating event contracts in 2020 and beyond.
Each year, experiential marketers and event organizers look forward to some of the hottest events and festivals on the planet. The excitement surrounding the activations that come out of Comic-Con, Bonnaroo, and Pride festivals is hard to beat, and we’re all longing for events to return. While we can’t celebrate these events this year, we can look back at some of the best activations from the past. Here, BizBash features some steal-worthy ideas from Summer 2019.
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