By Lisa Major
Product sampling is a tried and true marketing strategy that allows brands to create buzz for products, raise brand awareness and distribute products to consumers who may otherwise never try the product. It is incredibly cost-effective, and when paired with immersive brand activation, it produces tremendous ROI. In this edition of Happy Hour, we look at the benefits of product sampling activations. We also feature an article that delivers event gamification tips, and we discuss how to make your trade show booth stand out from the crowd.
“Developing a product and launching it into the market has its challenges. But the whole project is easy compared to what comes next: convincing consumers to break their habits, switch to your brand, and transfer their loyalty.” ~Purity
Product sampling is one of the best ways to connect with consumers and get their attention. It is a proven strategy that increases brand awareness and often drives sales. In fact, 80% of consumers said they were more likely to purchase a product after trying it first. While there are several ways to execute a product sampling, one of the most effective tactics is to combine the sampling with an engaging brand activation. In doing so, you’ll not only get your product in the hands of consumers but also make a positive and long-lasting impression. Here, we look at how sampling activations can help you form deep-rooted relationships with your target customers.
“Gamification statistics show that these processes do wonders for productivity, profitability, and engagement at the workplace and learning institutions.” ~Anja Grcar, Endless Events
People love participating in sports, games, and activities. With that said, it’s no wonder that gamification elements add excitement to events. Event gamification offers brands a unique opportunity to engage consumers and keep them hanging around for a little friendly competition. So why is that important? Every minute that a brand spends with a consumer is an opportunity to turn that person into a brand fan, and that goes a long way. In this article, Endless Events delivers an event gamification guide complete with tips and tricks to help you reach your event goals.
“Trade shows can have hundreds of different businesses participating, so it’s essential to set yourself apart from the rest.” ~Marketing Genome
When companies are looking to get in front of prospective clients or customers, trade shows are the way to go. But they are also highly competitive since many exhibitors (often from the same industry) are vying for the attention of the same people you are targeting. With so much at stake, it’s important that your trade show booth stands out from the competition and attracts attendees. This article shares some of the most effective ways to get your trade show booth noticed.
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Whether you’re looking for brand ambassadors to assist with your product sampling activation or facilitate games and activities at an experiential marketing event, ATN has your event staffing needs covered. Contact us to learn more about how we can help you reach your experiential marketing event goals.