By Lisa Major
From Coachella to Bonnaroo, music festivals draw in hundreds of thousands of attendees year after year. Consequently, brands from around the globe flock to these festivals with the hopes of capturing the attention of festival-goers through brand activations and sponsorships. But in order to be successful, there are a few things that brands must be mindful of. In this week’s Happy Hour round-up, we take a look at how brands can successfully promote their brand at music festivals. We’ll also discuss how financial brands can benefit from experiential marketing, and we close with an article that discusses the importance of experiential event technology.
Multiple days of listening to bands, hanging out with friends, and creating memories is an amazing experience for music festival attendees. And brands see the value in capitalizing on that experience to provide fun, unique, and engaging experiences of their own. As a result, music festivals have become a mecca for brand activations and sponsorships. In fact, “brands spent an estimated $1.6 billion to sponsor music festivals, tours, and venues in 2018.” If your brand is thinking of tapping into the lucrative festival scene, here are a few things you’ll want to consider.
Let’s face it, banking and other financial services are not the most exciting thing on the planet. And as a result, financial institutions typically have a hard time connecting with and building loyalty with their customer base. Over the past few years, we’ve seen experiential marketing become a go-to strategy for many consumer goods and services brands, but professional brands, like healthcare, insurance, and finance, can benefit from the use of experiences, too. They can use experiential strategies to create awareness, build rapport, and connect with customers on a personal level. Here, we explore three things that financial brands can do to create memorable and meaningful connections that last.
When brands interweave technology into experiential marketing events, they are able to create more impactful and immersive experiences. Technologies like cloud, AI, and mixed reality are taking live events to new levels by allowing brands to extend their reach and better connect with event attendees, both in real-time and after an event. In this article, Campaign Live talks with George P. Johnson’s Nick Riggal about how brands are combining technology with experiences to create real-world connections with consumers.
Each week, we gather for Happy Hour to discuss the latest news in the experiential and event industry. Be sure to join us again next week fo get your fill of tips, trends, and insights!
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