08.05.22
By Lisa Major
After the pandemic shuttered San Diego Comic-Con for three years, the pop-culture phenomenon returned to its in-person format in July. And in true SDCC fashion, the brand activations surrounding the event did not disappoint. Despite the crowds and lengthy lines, fans flocked to the Convention Center, the Gaslamp District, and other areas nearby to soak it all in. In this Happy Hour roundup, we feature some of the hottest brand activations at SDCC 2022. We also look at trade show booth design tips and discuss how conference organizers are elevating experiences.
Photo: AppleTV+
The long-awaited, much anticipated San Diego Comic-Con (SDCC) made an epic in-person comeback this year after a three-year hiatus. While SDCC is the pinnacle of pop culture – a convention celebrating comics, art, and entertainment – much of the action goes down outside the convention center, where there are elaborate and interactive brand activations. Fans flock to these activations, which leave them (and event marketers) in awe. In this article, you can check a roundup of the hottest activations at SDCC 2022.
Filling seats to fill seats at a conference is a thing of the past. The last thirty or so months have shaken the events industry to its core, and organizers are reevaluating their priorities. Post-pandemic, crafting a memorable conference experience is more important than ever before. As this featured article states, “there is a huge difference between hosting an event and creating an event experience.” Today’s conference landscape is ever-changing, from attendee expectations to safety protocols. If you are planning a conference, here are four things you need to pay attention to in this new era of live events.
Trade shows are a vital marketing strategy for many brands, but it’s also an extremely competitive space. With so many brands vying for attention in such a crowded landscape, exhibitors must create a trade show booth that screams “visit me.” To attract attendees and maximize ROI, your booth needs to stand out among your competitors. You can achieve this through visual design, engaging booth staff, and your booth location on the trade show floor. Read on for more ideas on creating a trade show booth that stands out in the crowd.
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