By Lisa Major
Most marketing strategies are impersonal and are filled with thoughtless messaging that goes in one ear and out the other. But experiential marketing is different. It is personal, authentic, and it creates meaningful and unforgettable moments. And behind every good experiential event is a great story. One that drops consumers into the thick of the plot, taking them on a journey that allows them to experience a brand in a more humanized way. In this week’s Happy Hour, we look at the art of brand storytelling in events and why it’s essential. We also deliver tips on how to stand out at a trade show, and why a backup plan is a must in experiential marketing.
“At events, brands can capture people’s attention, and help them create memories and new relationships, effectively delivering the brand’s story — so it sticks.” ~Agency EA
Storytelling is a powerful technique that allows brands to connect with consumers on an emotional level. Hence, the best experiential marketing events consist of compelling, relevant, and genuine content. When messaging is delivered seamlessly across all event touchpoints, consumers become immersed without even realizing it. From there, the story builds trust in the brand and creates loyalty among consumers. Here, Agency EA shares five tips for successful brand storytelling at events.
Trade shows offer companies a fantastic opportunity to network with potential clients and customers and generate leads. Yet, there is a big problem that every trade show marketer will face; a sea of competition on the trade show floor. With other exhibitors set up within feet of you, how can you make your exhibit stand out? As the old saying goes, first impressions are everything, but the appearance of your exhibit is just the first step in achieving trade show success. There are many other factors to consider, from your staff to your exhibit location. If you want to elevate your company’s presence on the trade show floor and reach your goals, check out these seven tips.
“Start by creating a solid plan — and then go back to the drawing board to make sure you’ve thought through every possible scenario and how you’d handle it.” ~Department Zero
Experiential marketers know to expect the unexpected. Unforeseen circumstances such as inclement weather, logistical issues, and production glitches can wreak havoc on an experiential campaign. And thanks to COVID-19, there are a new set of challenges to consider. As a result, having a contingency plan for your paramount. In the planning stages, take into consideration anything and everything that could go wrong. In doing so, you will adequately prepare your event for the what-ifs that may arise. Here, we look at three things that you should consider to help you avoid an event disaster in the age of COVID-19.
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Since 2002, ATN has been the event staffing agency of choice for thousands of experiential marketing events. We help companies and brands connect with consumers through face-to-face interactions that create buzz and excitement, and build consumer trust and loyalty. If you would like to learn more about our experiential marketing staffing solutions, give us a shout!