To provide experienced, bilingual (Spanish/English) promotional models to represent AT&T and assist with multicultural events surrounding AT&T’s sponsorship of the Mexican National Soccer Team’s U.S. Tour.
ATN provided staff to assist with both player meet & greets at retail locations and Futbol Fiesta, an interactive fan experience that takes place in conjunction with each match on Mexico’s U.S. Tour. At the events, the promotional models were responsible for:
In order to provide an authentic and engaging experience for Team Mexico’s fan base, 95% of the promotional models were required to be fluent Spanish speakers. This posed a challenge in less diverse and smaller markets, but ATN successfully met and even exceeded the client’s expectations.