ATN Event Staffing Logo

The Ask

To provide brand ambassadors to support the IRONMAN retail store at IRONMAN events throughout the US and Canada, including 70.3 triathlons, Rock n’ Roll races, and UTMB Word Series Events.


Staffing Overview

ATN’s retail brand ambassadors assisted with a variety of duties including:

  • Setup and breakdown of store elements
  • Inventory and restocking
  • Greeting event attendees, answering questions, and assisting with purchases
  • Maintaining store aesthetics
  • Processing transactions through the POS system

The Challenge

Many of these events were in remote areas, and finding staff to travel to and work the multi-day events in those locations proved challenging. However, due to the efforts of our recruiting department, each event was fully staffed.


ATN’s brand ambassadors provided guests with an exceptional experience. The client praised our internal team for their efforts in ensuring that events were fully staffed, even with last-minute requests and staffing changes.

Photo Highlights

Ironman Retail Brand Ambassadors