To provide 16 guerrilla marketing street teams to support the Mi0 Energy Summer Sampling Campaign in four major markets: Austin, Chicago, Las Vegas and Nashville. Additionally, ATN provided managers and assistant managers in each market to consult and assist with logistics, inventory, materials transport, and staff management.
Brand: MI0 Energy
The street team brand ambassadors focused on engaging Gen Z in high foot traffic locations, relaying key brand messaging and distributing samples to consumers.
The street teams in each market were tasked with distributing 250,000 samples of Mi0 Energy. The samples were pre-mixed and distributed from a backpack beverage dispenser weighing 35 lbs., which was physically demanding in the summer heat.
Despite the heat and physical challenges of the program, the collective successfully distributed one million samples during the campaign, exceeding the client’s expectations and goals.
