By Lisa Major
From selecting the perfect venue to securing speakers to logistics and staffing, there is a lot to think about when planning a conference. To ensure your event goes off without a hitch, you’ll need a planning checklist – one that covers every aspect and nitty-gritty detail to help steer you in the right direction and keep you on track. In this week’s Happy Hour, we look at ten essential items that should be on your conference planning checklist. We also examine how emerging brands can rise above the challenges of building brand awareness to make a name for themselves. Lastly, we showcase eco-friendly giveaways that brands can use to reduce their carbon footprint at events and activations.
“To ensure that you get a perfect result as you prepare, you should develop a workable conference planning checklist. ” ~Eventeem
Planning a conference is no easy task. With many moving parts, it requires organization and attention to detail. To ensure that your conference executes smoothly and successfully, you need a comprehensive checklist to guide you through each step of the planning process. From selecting the right venue and creating a budget to logistics, staffing, and vendor selection, there are many factors to consider. In this article, Eventeem delivers ten to-dos to add to your conference planning checklist that will set you up for success.
“There’s no sugar-coating it: brand awareness is one of the most important goals of emerging brands, but it isn’t always easy to attain on a small budget in a crowded marketplace.” ~Bobby Johnson, Inspira
Building brand awareness is often the top priority for new brands, but it’s also one of the biggest challenges. Dealing with a competitive marketplace, budget constraints, and connecting with consumers to establish trust can be daunting for emerging brands. But with the right marketing strategies in place and some effort, brands can overcome these challenges and make a name for themselves. Here, we take a look at the top challenges rookie brands may face and the solutions and strategies that will help them overcome those hurdles.
“The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away.” ~
In today’s increasingly environmentally conscious world, the event industry is prioritizing sustainable practices. While there is still much work to be done, one easy swap out to reduce an event’s carbon footprint is to use eco-friendly promotional giveaways. Choosing green giveaways not only aligns with the values of eco-conscious consumers but also showcases the brand’s commitment to mother nature. In this article, Event Marketer shares how brands are going green with sustainable giveaways, with some examples to boot.
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Since 2002, ATN has provided best-in-class custom event staffing solutions for brands and marketing agencies. We work closely with our clients through every step of the process, bringing our passion, energy, and commitment to ensure event goals are met.
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