By Lisa Major
Planning a conference can be a daunting task, especially with attendee expectations at an all-time high. From booking speakers to planning social activities to staffing, there are many things to consider to ensure your conference is a success. In this week’s Happy Hour, we lead off with six expert tips to guide you through the conference planning process. We also discuss three hot trends in experience design, and we take a look at some questions to think about when planning an experiential campaign.
Conferences are one of the most valuable marketing tools that organizations of all sizes can benefit from. They bring like-minded people together to collaborate, network and share ideas. And the experience is hard to beat. With virtually no in-person conferences taking place in 2020 and much of 2021, organizations and attendees are thrilled to gather again. Even better, conference organizers are working hard to ensure that conference experiences are better than ever in a post-pandemic world. Here, Monique Ruff-Bell, head of the TED Conference, shares valuable conference planning tips that will bring you success.
“Whether it’s a large-scale exhibit or an intimate pop-up, creating a memorable and resonant experience requires a thoughtful design approach that will not only set the tone but also tie into your overall program strategy.” ~Dyan Cornacchio, Sparks
Experiential design is an important aspect of experiential marketing. It enhances the overall attendee experience by making a memorable and positive impression on consumers. As people ease back into attending events this year, brands are prioritizing creating welcoming and inviting environments that make attendees feel comfortable and safe. Read on to see some of the top experience design trends.
“Experiential marketing remains a fantastic way to reach customers and grow your brand, but only if you’re putting in the time and thought to make sure you’re building a plan that is designed to succeed.” ~Factory 360
Experiential marketing is living up to its pre-pandemic legacy as one of the most effective marketing strategies around. People have missed experiences, and the demand is high. But before you jump back into planning a campaign, it’s important to examine what success looks like in today’s world and how to achieve it. From measurement to consumer behavior, here are some things to consider before planning an experiential marketing campaign.
Busy season has arrived! If you are looking for an event staffing partner, ATN is here for you! With almost two decades of experience, we have assisted agencies and organizations of ALL sizes with their experiential and event marketing staffing needs.