By Lisa Major
What was considered a luxury addition to a brand’s marketing strategy has become the norm in 2019. Experiential marketing continues to be a strategy of choice for brands and companies of all sizes because the power of experiential has repeatedly proven itself. In fact, according to Inspira Marketing, 83% of consumers agree that the best way to build trust in a brand is to experience it first-hand. However, to create great experiences, brands must first define their goals and what type of return they expect to gain from their event. In this week’s Happy Hour, we’ll discuss how marketers create successful experiential marketing campaigns that will get their brand noticed.
Experiential marketing allows brands to make one-on-one connections with consumers. And consumers dig it. These face-to-face experiences allow consumers to see a brand for who they really are through completely organic interactions. In the experience-driven economy that we live in, this is a win-win for both brands and consumers. Brand experiences make a lasting and memorable impression; they create two-way conversations and result in great bonds. Traditional advertising methods can’t compete with that, which is why experiential marketing has become such a powerful force. This infographic shows why brands should harness that power and add experiential marketing into their marketing mix.
Experiential marketing is the most valuable form of marketing around. By allowing consumers to interact with your brand, product, or service, you have the ability to foster meaningful connections that drive loyalty and build trust in your brand. But that can’t happen without highly engaging experiences within your event. Because a great engagement strategy is key in forming those key relationships with consumers, it needs to be a top priority in the planning stages. From your brand ambassadors to understanding your target audience, here are seven ways you can create a successful and engaging experiential marketing event.
Sensory experiences play a vital role in experiential marketing. By engaging the senses, brands can create immersive experiences that stick with consumers. Whether you’re engaging the sense of sight through visual elements or the sense of touch by getting your product into the hands of a consumer, those experiences make an impact. And even though it seems simplistic, those experiences reach consumers on an emotional level. This article examines ways that brands can engage all five senses to create meaningful and memorable experiences.
Summerfest, Lollapalooza, and Bonnaroo make up some of the hottest summer music festivals in the U.S. With various acts and genres, people of all backgrounds pack into festivals to see their favorite acts. As a result, brands have the prime opportunity to get face-to-face with thousands of consumers. From brand activations to festival sponsorships, brands should aim to not only create awareness but to also elevate the overall fan experience. Here, rEvolution shares three tips on how to create a festival experience that will maximize your investment.
Great experiential marketing campaigns generate excitement. Not only for the consumer and brand, but also for marketing professionals around the globe. Seeing a campaign that generates tremendous buzz in the industry is inspiring. In this week’s campaign spotlight, we feature an article about the ultra-successful High West Whiskey campaign. Read on to learn more about the campaign, the creative agency behind it, and what made is so darn successful.
Thanks for joining us for this week’s Happy Hour! Join us again next week as we take a look at what’s trending in experiential and event marketing! Cheers!
For over 16 years, ATN has helped brands and marketing agencies create successful experiential marketing campaigns with top-notch event staff. Our brand ambassadors go through a thorough vetting process to ensure that they are the perfect fit for the brands they represent. This allows us to provide our clients with exactly what they need, and more importantly who they need. If you are looking for an experienced and trusted event staffing partner for your next campaign, ATN is here for you.