By Lisa Major
Experiential marketing is recognized as one of the most effective marketing strategies around. It breathes life into brands through face-to-face interactions that make an impact on consumers. While the pandemic slowed things down for this in-person strategy, it didn’t stop people from participating in experiential marketing activities altogether. In this Happy Hour roundup, our featured article discusses the power of experiential and its triumphant comeback. We also take a look at 6 trending topics to expect from the upcoming Experiential Marketing Summit. Lastly, we dive into the benefits of experiential marketing for B2B organizations.
“70% of consumers become repeat customers after an experiential marketing event.” ~Cameron Wilkinson, The Trade Group
Pre-pandemic, experiential marketing was flourishing. When COVID hit, the industry suffered and many brands had to rethink their experiential engagement strategies. Fast forward to the present day, and experiential is once again booming. So much so, its “projected 5-year growth is expected to exceed 15 billion dollars.” As “normal” life resumes, events and experiences are in high demand, and brands are taking full advantage of that. This article dives into data that demonstrates the driving force behind experiential marketing.
“With the invigorating return of live events also comes new trends, technologies, and challenges for the industry in the years ahead.” ~Agency EA
The biggest and most anticipated conference in the event industry is taking place in Las Vegas next week. The Experiential Marketing Summit (EMS) brings experiential and event marketing gurus together under one roof to share ideas and insights, network, and learn from top experiential executives. Each year, the conference’s key takeaways shed light on the trends and challenges the industry can expect in the coming years. Here, Agency EA shares the topics that are on tap for EMS 2022.
“Making your [B2B] audience actively engage with your marketing makes your brand much more memorable.” ~Clickback
Experiential marketing is an engaging, highly personalized, and memorable marketing strategy that fosters long-lasting relationships between brands and consumers. And while it’s often thought of as a B2C marketing tactic, it also works wonders for B2B organizations. Just as B2C companies turn to experiential marketing to expand their customer base with targeted brand messaging and interactive activities, B2B companies can do the same. This article explains why experiential marketing is an excellent tool for B2B businesses and how to apply the strategy to reach your goals.
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