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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Successful events prioritize engaging attendee experiences, and technology is one of the primary tools event organizers use to enhance experiences. In the week’s Happy Hour, we look at six event technology must-haves for greater engagement. We also discuss why experiential marketing is worth the investment and feature trade show terminology that exhibitors need to know.

6 Event Technology Tools to Enhance the Attendee Experience 

“. . .with so many [tech] options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need.” ~Event Farm

Event Technology

In event marketing, the attendee experience is typically designed with an underlying goal in mind. For example, the goal could be driving awareness or revenue, capturing a specific audience’s attention, or even facilitating a successful trade show exhibit. Face-to-face engagement can help organizers reach many of these goals, and the use of technology goes one step further by fostering a seamless attendee experience. Here, Event Farm features six event technology tools to help execute an engaging attendee experience.

Trade Show Lingo: Terminology You Need to Know

“Knowing the language of trade shows will help you communicate effectively with other vendors and attendees and ensure that you’re fully prepared for the event.” ~Expo Marketing

Trade Show Terminology

Exhibiting at a trade show is one of the most effective ways to get your product or service in front of those that matter most. Not only do you get more eyes on your brand, but you also get the opportunity to make connections with potential prospects. If you’re a trade show rookie, there are many things to consider, from logistics to staffing to lead generation tactics. Besides understanding the ins and outs of your exhibit, you should also familiarize yourself with basic trade show terminology to ensure that you come across as confident and knowledgeable. Read on for a comprehensive list of trade show terms to know before you go.

Why Experiential Marketing Is a Worth the Investment

“By creating unique and memorable experiences, companies can differentiate themselves from their competitors and curate a stronger brand identity.” ~Eventeem

Why Experiential Marketing is a Worthy Investment

The days of prioritizing traditional marketing tactics are in the past. Instead, brands turn to experiential marketing to connect with consumers. Over the past few years, we’ve seen major shifts in consumer behavior and expectations. Today’s consumers want experiences; they want to interact with brands to learn more about their products, services, and their story. Effective experiential marketing campaigns create positive and impactful associations with your brand, which leads to connections that translate into increased awareness, sales, and brand loyalty. In this article, Event Teem explains why experiential marketing is a worthwhile investment for brands and organizations.

ATN’s Happy Hour brings you the latest and greatest news from the experiential and event marketing industry.  Be sure to subscribe to our blog to receive even more news delivered to your inbox once a month!

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Since 2002, marketing agencies and brands have trusted ATN Event Staffing’s dedicated team to bring their visions to life.  If you’re looking for an event staffing partner for your next experiential marketing event, conference, or trade show, ATN is here for you.

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