By Lisa Major
With buzz-worthy pop-ups and exclusive sponsored parties, the FOMO-driven experiences from Coachella 2023 were nothing short of amazing. In this week’s Happy Hour, we feature BizBash’s roundup of some of the jaw-dropping brand experiences from this year’s festival. We also discuss how brands can create unforgettable festival activations, and lastly, we highlight the experiential marketing industry’s efforts to reduce its carbon footprint.
Coachella, the annual music festival that attracts thousands of people to Indio, CA, not only delivers some of the hottest musical acts but it’s also known for insta-worthy brand activations and event designs. The eye-catching brand experiences at this year’s festival featured gorgeous color palettes, oversized props, and nostalgic throwbacks. In this article, BizBash delivers a roundup of some of the most attention-grabbing activations from Coachella 2023.
Festivals are back in full force, giving brands a golden opportunity to connect with their target audience. But the truth is, it can be challenging to stand out in the crowd. Therefore, it’s essential for brands to create a captivating and immersive experience that creates FOMO and captures the attention of festival-goers. Providing something exclusive like a VIP lounge with charging stations and free WiFi or a place to kick back, relax and enjoy a cold beverage are both examples of experiences that will make your activation memorable. Once there, brand ambassadors can engage attendees in conversation, convey key messaging, and encourage social sharing. Here, the Events Structure shares tips on how brands can create an unforgettable festival activation.
In recent years, there has been an increased focus on sustainability in the experiential marketing industry. Brands and agencies are focusing on creating interactive and immersive experiences that consumers have grown to love while reducing the carbon footprint typically associated with experiential events. From using sustainable materials to developing carbon calculators to measure the environmental impact of events, here’s how the industry is working to produce eco-friendly events that consumers love.
ATN’s Happy Hour brings you the latest and greatest news from the experiential and event marketing industry. Be sure to subscribe to our blog to receive even more news delivered to your inbox once a month!
Since 2002, ATN Event Staffing has been the go-to choice for experiential marketing event staffing. From festival activations at Coachella to conference staffing support at AWS, we have the experience and expertise to set our clients up for success.
If you’re in need of an event staffing partner for an upcoming activation or event, we would love to chat!