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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Experiential marketing is an impactful marketing strategy that works for all consumers.  And now, thanks to Petco, the doggos get to participate, too.  In this week’s Happy Hour, we take a look at Petco’s newest experiential retail store that aims to please pet lovers and their furry friends.  We also feature nine engaging Halloween brand experiences that got people talking, and we’ll take a look at the benefits of hybrid events.

Experiential Marketing Isn’t Just for “Hoomans”

“The humanization trend – or pets as part of the family – has been boosting sales of pet products for the past decade, but the pet industry has enjoyed particularly strong growth over the past year and a half due to a surge in pet ownership triggered by the pandemic.” ~Joan Verdon, Forbes

experiential retail for dogs

Photo: Petco

Petco opened an experiential retail store for dogs. Yep, you read that right. With 70 % of US households reporting they have at least one four-legged family member or other pet, the concept is genius. The 2,000 square foot Reddy Store in SoHo offers furry friends and their “hoomans” several unique experiences like a dog-friendly lounge serving up complimentary “puppuccinos,” fitting stations, accessories and supplies that can be personalized, and plenty of share-worthy moments. Read on to learn more about this endeavor and the driving force behind the flagship store.

9 Halloween Activations That Made Killer Impressions

“There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception.” ~Kait Shea, Event Marketer

Halloween Brand Activations

Photo: Hulu

From haunted houses to pop-up events to branded vending machines, Halloween presents a fantastic opportunity for brands to create unique experiences for consumers of all ages.  Unfortunately, in 2020, many brands forwent Halloween activations due to COVID, but not this year.  In fact, it felt like old times again seeing fan favorites like Huluween and Uber’s themed rides pop up again.  Here, Event Marketer presents nine spooktacular Halloween activations that consumers loved.

Hybrid Events:  Benefits, Tips, and Trends 

“More and more event organizers are pivoting to a hybrid event format to get the best of both [virtual and in-person] worlds.” ~Impact XM

Hybrid Events

More and more people are ready to return to in-person events, but the demand for virtual still exists due to its flexibility. If 2020 was the year of the virtual event, 2021 has been the year of the hybrid event. But even for the most seasoned event professionals, there’s still a lot to learn about the new event format. From event technologies to trends and benefits, here’s everything you need to know about hybrid events.

ATN’s Happy Hour brings you the latest and greatest news from the experiential and event marketing industry.  Subscribe to our blog to receive even more news delivered to your inbox once a month!

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ATN Event Staffing is a pioneer in the event staffing industry.  For almost two decades, we have provided event staffing solutions for experiential marketing campaigns and live events.  From experiential retail to sampling programs to trade shows and more, we can help you build your brand with top-notch staff

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