By Lisa Major
A lot goes into an experiential marketing campaign—time, effort, and of course, money. Challenges and problems are inevitable, and having contingency plans is crucial. But it’s also important to recognize some of the preventable issues in the planning stages. In this edition of Happy Hour, we’ll look at some common experiential marketing mistakes and ways to avoid them. We also discuss the importance of branding in event marketing, and we take a look at eight new event technology trends.
Experiential marketing is a tried and true strategy that works well because it allows consumers and brands to connect in a personal and organic way. Often, consumers stumble on an activation on their way to work, while running errands, or at a big event. And while the experience seems to naturally blend into daily life (which is the goal), there is a lot of planning behind the scenes. As with anything else, mistakes can happen, but knowing how to avoid them or resolve them quickly is critical when planning a campaign. Read on to discover six common experiential marketing pitfalls and ways to avoid them.
Good branding is a powerful tool in event marketing. As this featured article says, “imagine going to a trade show where none of the exhibits are branded” – that would be crazy, right? Branding is an essential part of the event planning process, whether you’re exhibiting at a trade show or executing a brand activation. It provides consistency, adds value, and promotes brand awareness. In this article, we look at five ways to create a perfectly branded trade show booth.
Event marketing is one of the best ways to engage consumers and make a lasting impression. Couple that with new event technology, and you have a powerful engagement tool. From platforms that deliver a seamless in-person and hybrid experience to event safety apps, technology continues to be a game-changer for event professionals and attendees. Here, BizBash presents the latest and greatest in event technology.
We hope you enjoyed this week’s Happy Hour! Join us again next week as we dive into more experiential marketing news, tips, and trends! Cheers!
Since 2002, ATN has been the event staffing agency of choice for brands and marketing agencies. We work hard to provide impactful solutions for our client’s specific needs and challenges, and we would love to assist you with your experiential and event marketing campaigns.