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If 2018 proved anything, it’s that live brand experiences are here to stay. Once again, experiential marketing continued to demonstrate its value as brands around the globe invested more than ever into this impactful strategy.  And it’s easy to see why.  Face-to-face marketing does what no other marketing channel can do.  It creates memorable experiences that bring brands and consumers together; fostering trust, brand loyalty, and community.

For brands, these personalized one-on-one experiences are insanely effective and the ROI they bring in beats out any other marketing strategy around.  That may seem like a pretty bold statement but the data surrounding experiential marketing speaks for itself.

10 Statistics that Prove the Power of Experiential Marketing in 2019

  • An astounding 91% of consumers say they have more positive feelings about brands after attending events and experiences.  (EventTrack 2018)
  • 85% of consumers are more likely to purchase a product or service after attending a live marketing event. (EventTrack 2018)
  • Two-thirds of marketers agree that brand experiences are an effective way to reach their organization’s goals. (Freeman)
  • 62% of senior marketers plan on investing more in live events in the future both in budget and number of events. (Bizzabo 2018)
  • 41% marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing, and content marketing. This reflects a 32% increase since 2017. (Bizzabo 2018)
  • 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies. (EventTrack 2016)
  • 84% of brand marketers say events and experiences are a key part of integrated marketing campaigns.  (EventTrack 2018)
  • 58% of CMOs feel that brand experience helps increase advocacy.  (Freeman)
  • 9 in 10 marketers agree that brand experiences deliver more compelling engagement. (Freeman)
  • 91% of overperforming businesses and 80% of businesses performing as expected believe that live events are an important component of their company’s success. (Bizzabo 2018)

Conclusion

Experiential marketing is no longer just a trendy buzzword, it’s a proven strategy and brands are cashing in on it big time.  As you strategize and make preparations for your 2019 marketing gameplan, keep these staggering statistics in mind.


If you are in need of an experiential marketing staffing partner in 2019, ATN is here for you.  For over 16 years we have helped hundreds of marketing agencies and brands meet their event marketing goals by providing enthusiastic and experienced event staff to connect with consumers.  Our approach to event staffing beats out any other agency and keeps clients coming back time and again.  If you are interested in learning more about our experiential staffing services, please click below to contact a member of our client services team.  Cheers to 2019!

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