By Lisa Major
Experiential marketing is a go-to strategy used by brands and organizations of all sizes, and it works with just about any budget. Creating a successful experiential marketing event takes a lot of planning and preparation. While there is no cookie-cutter approach to experiential, there are a few fundamental steps you can rely on. In this Happy Hour roundup, we lead off with five tips that will help you execute a successful experiential marketing event. We also look at the evolution of the trade show industry and discuss some of the top trends in experiential marketing.
Consumers love experiences. As experiential marketing continues to grow and expand, incorporating activations into your marketing strategy is a smart move. When consumers have the chance to participate in something unique and fun that a brand offers, it makes an impact on them. Impressions are made, and connections are formed, which goes way beyond what any other type of advertisement can do. So if you’re ready to add experiential tactics into your marketing mix, these tips will guide you to experiential marketing success.
Trade shows have come a long way in the last decade thanks to technology and attendee demands. It’s no longer the norm to walk into a trade show and see a mundane sea of tables with black tablecloths and signage. Today’s exhibitors make it a point to stand out with booth strategies that make a killer impression and garner attention. Here we look at how trade shows have evolved and how things like custom-builds and interactive experiential booths are changing the industry.
Experiential marketing is ever-changing – especially after 2020 threw us for a loop. Everything from consumer engagement tactics to event formats is redefining the way brands execute events. And with more people seeking experiences than ever before, brands have increased their investment in experiential marketing. That said, it’s important that experiential marketers stay at the forefront of industry trends to get their brand noticed and maximize ROI. Read on to see three top trends that are currently shaping experiential marketing.
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