Experiential marketing offers brands a chance to promote their products and services, build brand awareness, and create memorable connections with consumers. But like any other marketing strategy, having a sound plan in place is critical for reaching your goals. Experiential campaigns have many moving parts, and there are many factors to take into consideration to tailor your campaign for your target audience. While starting from scratch may seem like a daunting task, if you have a few basic fundamentals in place, you can build on those to create an exceptional experiential marketing plan. In this week’s Happy Hour, we’ll take a look at the fundamentals that will get you moving in the right direction.
As experiential marketing becomes the go-to solution for brands across all industries, it’s important to note that there is really no one-size-fits-all plan. In order to customize an activation that suits your needs and your consumers’ expectations, there are many variables to consider. However, all great campaigns are built on a foundation that consists of a few key essentials. When you use this foundation as a starting point, you’ll be well on your way to launching a successful campaign. This article outlines six fundamentals that will help guide you through the process of creating a great experiential marketing plan.
Trade shows offer tremendous value to B2B companies who are seeking to create awareness and generate leads. And for many companies, trade shows account for a large part of annual marketing spend. In fact, according to this article, 41% of a B2B exhibitor’s marketing budget is dedicated to trade shows. With so much time and money on the line, it’s important to have a solid strategy in place to ensure your efforts pay off. In order to maximize your tradeshow effectiveness, there are a few golden rules to follow. From your booth design to your trade show staff, read on for tips that will help you maximize your ROI.
Technology plays a valuable role in allowing event marketers to capture critical event data. Data that helps determine ROI and helps marketers better understand consumer preferences. As a result, marketers have a clearer picture of “how effective an event was in meeting their branding, social media, and lead capture objectives.” Here we take a look at some common metrics that event marketers use and the role that technology plays in measuring them.
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