By Lisa Major
Planning experiential marketing events can be a daunting task. From the creative side to logistics, implementation, execution, and measurement. The amount of time and effort that goes into a campaign is mind-boggling. With that said, oftentimes, there is one oh-so-critical element that marketers tend to overlook. Event staff. And that is a huge mistake since the people representing your brand and running your event can make or break your campaign efforts. Event staffing considerations should be an action item during the planning stages instead of an afterthought. And, when it comes to your experiential event staff, hiring an event staffing agency is the best route you can take.
Some marketers and brands try to staff events themselves, only to fall short because they simply don’t have the time or resources to make it happen. Veteran event staffing agencies have the tools and knowledge to set your event up for success and help you reach your event goals.
Staffing companies can relieve you of all your staffing worries and woes. They will hand you a massive chunk of time when it comes to sifting through resumes, headshots, interviewing, employee onboarding, and so on. And their work doesn’t end after the hiring phase. A good staffing agency will work with you every step of the way from pre-event to post-activation. You’ll be able to count them every step of the way.
Staffing agencies live and breathe event staffing day in and day out. They know what works and what doesn’t and they will work tirelessly to ensure that their clients have the best people representing them.
Staffing agencies have networks containing thousands of people that are ready to represent your brand. It takes years of sourcing, recruitment, and staffing events to build these talent pools. Their event teams are experienced, dependable, and loyal and that reflects on both the agency and the brand.
They also have dedicated recruitment teams that know where to find the right people for your campaign. This is especially true in smaller, more remote markets, or if you need staff with specialized skills.
Hiring an event staffing agency is both cost and time-effective. They have the time and manpower to source, recruit, interview, hire, onboard, train, and manage event staff.
After an activation, a lot of time and effort goes into verifying hours, expense reports, gathering receipts, and processing payroll. An agency can shoulder the pressures of carrying the event to a successful finish line.
A staffing company will know the ins and outs of all labor and wage laws for each state and the legalities of the on-boarding process.
Staffing agencies can respond to any type of problem, from cancellations and no-shows to missing materials and MIA staff. They have seen it all.
Successful event staffing takes time, and there are a lot of variables to consider. Many event marketers think they can pull off event staffing themselves only to find themselves scrambling at the last minute. While it may seem like a good idea, there are too many factors to consider. With all the other elements involved in experiential marketing, most marketers don’t have the tools or manpower to successfully staff events.
When it comes to experiential marketing event staffing, leave it to the experts. For over 17 years, ATN Event Staffing has provided our clients with exceptional talent and outstanding customer service. Our experiential marketing staffing teams know how to engage consumers, relay key brand messaging, and form new customer relationships.