By Lisa Major
Trade shows offer companies a prime opportunity to showcase products and services and build relationships with potential buyers. They generate solid leads that can help with business growth. Yet to be successful with trade show marketing, your booth must stand out. While aesthetics and engagement tactics play a role in your efforts’ overall success, it’s the people representing your company that have the most significant impact on your ROI. In this week’s Happy Hour, we feature an article that outlines what to look for when hiring trade show staff. We also bring you three-event marketing trends to expect in 2021 and Gen Z marketing tips.
For many companies, exhibiting at a trade show is highly beneficial. Trade shows give companies the chance to engage with potential customers through face-to-face interactions, building trust among prospects. But if you don’t have the right people communicating your message, your efforts will fall flat. The impact that your staff has on your trade show ROI is enormous. In fact, they can make or break you. In this article, Rockway Exhibits outlines five qualities you should look for when hiring staff for a trade show exhibit.
This time last year, we were gearing up for a record-breaking year in the live events industry. Little did we know, the industry would face disruption as we’ve never seen before, thanks to the pandemic. As we head into a new year, still facing the challenges of hosting events during COVID, event marketers are busy preparing for a new era of live events. Here, we dive into three event marketing trends to expect in the new year.
With a direct spending power of up to $143 billion in the U.S. alone, it’s no wonder that marketers are eager to connect with Gen Z. Gen Z, aka digital natives, were born between 1996 – 2010 and are the largest generation in the global population. For brands, connecting with this generation is essential for obvious reasons, but this generation sets themselves apart from their millennial predecessors in several ways. To effectively reach Gen Z, event marketers need to understand what makes them tick. This article digs into what Gen Z cares about and why it matters in event marketing.
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In experiential and event marketing, the people representing your brand are your most important asset. Whether you’re exhibiting at a trade show or hosting a sampling event, having the right staff in place is critical to ensuring that you accomplish your goals. As the leader in event staffing, ATN understands that, and we will work with you every step of the way, from start to finish, to ensure that our staff not only meets your expectations but exceeds them.
The ATN team is incredible and never disappoints! They’ve accommodated all of my crazy last-minute requests, including once when I called ATN the night before an event. We were on different coasts with a 3-hour time difference, and ATN took my call and made it happen. This is an example of how much they genuinely care about their customers and the success of their events. I will always recommend ATN to my current and future clients!