fbpx
ATN Event Staffing Logo

Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Trade shows offer companies a prime opportunity to showcase products and services and build relationships with potential buyers. They generate solid leads that can help with business growth. Yet to be successful with trade show marketing, your booth must stand out. While aesthetics and engagement tactics play a role in your efforts’ overall success, it’s the people representing your company that have the most significant impact on your ROI. In this week’s Happy Hour, we feature an article that outlines what to look for when hiring trade show staff. We also bring you three-event marketing trends to expect in 2021 and Gen Z marketing tips.

Hiring Staff for Trade Show Exhibit?  Here’s What to Look For

For many companies, exhibiting at a trade show is highly beneficial.  Trade shows give companies the chance to engage with potential customers through face-to-face interactions, building trust among prospects.  But if you don’t have the right people communicating your message, your efforts will fall flat.  The impact that your staff has on your trade show ROI is enormous.  In fact, they can make or break you.  In this article, Rockway Exhibits outlines five qualities you should look for when hiring staff for a trade show exhibit.


3 Event Marketing Trends to Expect in 2021

event marketing trends to watch for in 2021

This time last year, we were gearing up for a record-breaking year in the live events industry. Little did we know, the industry would face disruption as we’ve never seen before, thanks to the pandemic.  As we head into a new year, still facing the challenges of hosting events during COVID, event marketers are busy preparing for a new era of live events.  Here, we dive into three event marketing trends to expect in the new year.


15 Things You Need to Know When Marketing to Gen Z

marketing to gen z

With a direct spending power of up to $143 billion in the U.S. alone, it’s no wonder that marketers are eager to connect with Gen Z. Gen Z, aka digital natives, were born between 1996 – 2010 and are the largest generation in the global population. For brands, connecting with this generation is essential for obvious reasons, but this generation sets themselves apart from their millennial predecessors in several ways. To effectively reach Gen Z, event marketers need to understand what makes them tick. This article digs into what Gen Z cares about and why it matters in event marketing.


Thanks for joining us for Happy Hour!  Be sure to subscribe to our blog to receive the latest and greatest in experiential and event marketing news delivered to you once a month!

Subscribe to Our Monthly Blog


In experiential and event marketing, the people representing your brand are your most important asset. Whether you’re exhibiting at a trade show or hosting a sampling event, having the right staff in place is critical to ensuring that you accomplish your goals. As the leader in event staffing, ATN understands that, and we will work with you every step of the way, from start to finish, to ensure that our staff not only meets your expectations but exceeds them.  

Experience the ATN Difference 

New call-to-action

CLIENT
TESTIMONIAL


ATN came through in a crunch for our firm when we needed a large volume of staff for a last-minute outreach event and we couldn’t have been more pleased with the service we received. The ATN staff that supported our efforts were punctual, professional, and enthusiastic and helped us provide valuable information to the public concerning public transportation changes in the Los Angeles area.

— Josh F.

18 Years of Experience

Event staffing leader since 2002

More

Largest Talent Database In The Industry

370,000+ vetted field employees

More

Nationwide
Staffing In The U.S. and Canada

Any city, large or small

More