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Happy Hour:  Weekly Round-Up

The latest and greatest news in experiential and event marketing.

Planning a successful event is a challenge in itself; throw in a pandemic, and it’s even more difficult. The first hurdle is creating a safe event, but it’s also important to consider how you will host an engaging event that people are eager to participate in. In this week’s Happy Hour, we look at six rules for hosting a compliant event in the age of COVID. We also bring you steal-worthy experience design ideas, and we close with 2020’s most creative holiday activations.

Rules of Engagement:  Hosting a COVID Compliant Event

“Physical events are still possible when the appropriate guidance is followed.” ~Rachel Butler, Marble LDN

2020 has been the most challenging year on record for the live events industry. COVID-19 has hampered physical events due to public health concerns, government restrictions, and consumer behavior. Fortunately, industry professionals worldwide have been busy creating ways to safely gather, leading to a resurgence in live events. From safety protocols and requirements to engagement tactics in the age of COVID, here are six things to consider to ensure your next event is compliant.


Steal-Worthy Ideas from the 2020 Experience Design and Technology Awards

“[T]he creative concepts behind this year’s crop of winning programs were nothing short of incredible.” ~Kait Shea, Event Marketer

 

An extraordinary attendee experience is at the forefront of every experiential marketing campaign. And thanks to event technology and experience design, brands and marketers continually raise the bar with the eye-catching and engaging moments that captivate consumers and leave a mark. Each year, Event Marketer celebrates the best of the best in experience design and technology with an exclusive awards program. Read on to see which campaigns came out on top.


The Most Creative Holiday Events of 2020

“This season may look a bit different than in years past, but the holiday spirit lives on through these festive, out-of-the-box brand activations, drive-thrus, pop-ups, and other events.” ~Claire Hoffman, BizBash

Photo: WonderLAnd

The holidays may look a little different this year, but that’s not stopping brands from hosting socially distanced brand activations.  From holiday pop-up shops to light displays to multi-level drive-through experiences, in-person experiences live on despite COVID-19.  Here, Biz Bash delivers 32-holiday brand activations that are sure to leave you feeling festive.


Thanks for joining us for Happy Hour!  We wish you all the best this holiday season and much success in the new year!

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As you make experiential marketing plans for 2021, be sure to contact ATN for your event staffing needs.  We can provide you with experienced brand ambassadors, promotional models, product specialists, and more to take your brand to the next level!