ATN Event Staffing Logo

Happy Hour:  Weekly Round-Up

Bringing you some of the latest and greatest news in experiential and event marketing.

By utilizing experiential marketing to create engaging and immersive experiences, brands can connect with consumers on a deep-rooted emotional level that fosters a sense of belonging. And when done right, the connections made lead to repeat customers and brand advocacy. In this week’s Happy Hour, we look at how experiential marketing is a powerful tool in building communities of brand loyalists. We also feature five fun outdoor corporate event ideas and deliver a roundup of the show-stopping activations from SXSW 2023.

How Experiential Marketing Builds Community

experiential marketing builds a community of brand loyalists

Experiential marketing is a powerful tool that enables brands to not only create awareness but also foster a community of loyal followers. Through interactive and immersive experiences, brands can use experiential to create two-way conversations, gain valuable feedback, and foster deep-rooted emotional connections with consumers. All of this translates into trust, loyalty, and advocacy for the brand. In this article, we look at four ways brands can leverage experiential marketing to build a community of loyal fans.

5 Outdoor Corporate Event Ideas

With warmer weather upon us and people itching to get outdoors, spring is an excellent time for companies to host outdoor events to show employees their appreciation. While some think that corporate events have to involve some work-related activities, the best events are those that allow people to unwind, relax and have fun with each other. Whether it’s a round of mini golf or a game of cornhole, activities that bring your team together can boost morale and foster camaraderie, not to mention they offer a much-needed break from the norm. Here are five outdoor corporate event ideas that will bring your team together.

SXSW Brand Activations that Stole the Show

Experiential Storytelling

Once again, SXSW took Austin by storm, attracting upwards of 300k attendees this year. Throughout the 10-day festival, attendees enjoyed film screenings, musical performances, celebrity panels, and of course, jaw-dropping brand experiences. Brands from far and wide poured into Austin to showcase their products and services, generating buzz and captivating audiences in unique and immersive ways. From mind-blowing tech-driven experiences using AR and VR to clever PR stunts and pop-ups, here are twenty buzzworthy activations that stole the show at SXSW 2023.

ATN Event Staffing delivers top-notch staff and brand ambassadors for corporate events, conferences, brand activations, and more!  Contact us to learn more about our event staffing services and how we can help take your event to the next level.

21 Years of Experience

Event staffing leader since 2002


Largest Talent Database In The Industry

430,000 vetted field employees


Staffing In The U.S. and Canada

Any city, large or small