By Lisa Major
After a year of working from home, video chats with family and friends, virtual meetings, and lots of streaming entertainment, people are exhausted, digitally speaking. According to Statista, the average person consumed almost 8 hours of digital media on any given day in 2020. And while technology and digital platforms kept the world connected during COVID restrictions, screen fatigue has set in in a big way.
As restrictions are eliminated and loosened, a tangible, people-first marketing approach will be crucial for brands. The focus should be on reconnecting with consumers face-to-face with engaging and impactful experiential marketing campaigns – campaigns that put brands at the forefront of consumers’ minds and hearts. Those responsible for making much-needed connections in this digitally fatigued world will be your brand ambassadors, and having an effective team to carry out a remarkable and memorable brand experience for consumers is pivotal.
Coming out of the pandemic, the fear of missing out (FOMO) will take on a whole new meaning since we essentially missed out on an entire year. By human nature, people are innately curious. If they see people interacting, having fun, participating in an activity, and so forth, most will want to experience the same. Brand ambassadors attract and entertain consumers, all while creating buzz and awareness for your brand, product, or service.
Brand ambassadors serve as the face and voice of your brand. They embody your brand image and identity and add a relatable element to something intangible. By adding this human element to your brand, consumers feel appreciated and heard, and they will remember the experience as a genuine one.
Building brand trust is essential because it not only impacts buying decisions but also attributes to brand loyalty. Brand ambassadors play a crucial role in earning consumers’ trust by nurturing connections through meaningful interactions and conversations. When a consumer can have a two-way conversation with another person, it adds authenticity and value to the overall experience and builds brand equity and trust.
In a world longing for interaction, brand ambassadors are more important than they’ve ever been before. They help create real-life, personalized moments between brands and consumers, and it’s those moments that make experiential marketing so successful.
Since 2002, ATN Event Staffing has worked with brands and marketing agencies to provide top-notch brand ambassadors for experiential marketing campaigns. Because each campaign is unique, we will work with you every step of the way to ensure that we provide you with the perfect brand ambassadors to meet your needs and expectations. Contact us to learn more about our event staffing solutions and how we can help you reach your campaign goals.