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From building relationships to building brands, there is so much to love about experiential marketing.  For those who work in the industry, it’s rewarding to see ideas and hard work come to fruition through a campaign.  And while our line of work can be stressful and hectic at times, it’s amazing how everyone in the industry works together, in tandem, towards one goal – to create magical and memorable moments for consumers.

Why Do You Love Experiential Marketing?

Since it’s Valentine’s Day, we thought it would be fun to hear from industry gurus from across the board on why they love experiential marketing.  Check out what they had to say:

Jedd Davis: Experiential Marketing Director, Coaster Cycles

“I love experiential marketing because no one project is ever the same which always keeps you excited and on your toes for what’s next!”

“I believe it to be the most honest form of advertising/marketing. Real people in real life enjoying real experiences. If the brand’s product or service does what it claims to do, it’s a powerful testament that is carried beyond the experience by advocates who are trusted within their circle of influence.  Also, the creativity and variety is a tactile joy!”

Mike Peters:  Mobile Tour Manager, Various 

“Consumer interaction is probably the most satisfying part of the job. Folks always say that they would love to have our job because it looks so easy and fun. That means we are doing it right! One on one, or one with a small group, interacting and educating is so rewarding.”

Mark Russell:  Director of Sales and Marketing, Events Direct

“I love it because of the people!! The consumers, the brand teams, the marketing agency people, the logistics people, the PR people. Just all of the different people you get to interact with to create this amazing experience and watch it come to life. You interact with people from all races, ethnic backgrounds, religions, etc. with one goal in mind, to create an amazing experience that people will remember for a long time.”

Sharon Reus:  SVP, Production Operations and Client Services, CPG Agency

“The opportunity to sit with a CEO and dig into his/her vision and messaging goals, then bring those messages to life on stage. We’re able to drive the beliefs that change behaviors… and therefore can change the course of a company. It’s thrilling. And it’s fascinating to see inside so many different companies in so many different industries. I could never do that with a “typical” career.”

“I love seeing guests immersed in our clients’ stories that we helped create and build, and in real-time watch as they experience a range of emotions as they interact within that brand’s story.  And if done right, share their experiences with their friends and families.”

Jenna Smith:  Owner and President, Jennarous Marketing & Consulting

“There is nothing better than the feeling you get, standing in a location anywhere in the world, watching a plan become real in front of you. Most people just work at a desk with a computer. I get to activate a strategy that makes people engage, smile, brag. There is nothing else like it.”

Tamika R. Smith:  Project Manager, Illumivation

“I really love smiling faces. I get excited when I see others are excited to experience brands in interactive ways. It allows for consumers to have a different perspective of how brands advertise and they can have something more tangible than just a billboard or commercial. Companies are pushing themselves into people’s hands and hearts.”

Robert Flanigan:  Group Account Director, Alcone

“I love the ability to directly interact with your customer – where they can touch and feel and experience your brand – in an environment that they are passionate about. You can’t beat it!”

Melissa Murphy:  Creative Director, Jack Morton

“We design tangible experiences that deliver tangible results for our clients. Its an incredibly rewarding and dynamic industry with the possibility to change lives and brands forever.”

Josef Meyer:  President & Founder, ATN Event Staffing

“Opportunity, Opportunity, Opportunity. So many opportunities are available in experiential marketing. A quick few that come to mind. The opportunity to meet and grow personally and professionally with like-minded friends. We get the opportunity to see the impact of our work in real-time through our interactions with the public. Career-wise, anyone from anywhere has the opportunity to advance and be recognized with hard work and passion.”

Consumers Dig Experiential Marketing, Too 

why experiential marketing works so well

Source: EventTrack 2016 – 2018

At ATN Event Staffing, we love what we do, and it shows. With over 179 years of combined experience, we have a deep understanding of the experiential marketing industry.  From field experience to event production to event staffing, our well-versed team has experience and knowledge that you won’t find with any other agency.  Contact us to learn more about how we can help you bring your brand to life.