By Lisa Major
Out goes the pandemic, and in comes inflation…Luckily, event marketers are more than prepared for this little bump in the road. As you budget for 2023, it’s important to set your priorities and expectations for the year and focus on delivering quality experiences that give you the most bang for your buck. In this edition of Happy Hour, we feature experiential marketing budgeting tips for the new year. We also discuss how utilizing themes in your experiential events can leave a lasting impression. Lastly, we take a look at the top live events of 2022.
From the latest technology to immersive and engaging elements, the amount that brands could spend on a live event is limitless. That’s why it’s crucial to have a solid event marketing budget – especially in today’s economy. But because marketers have had some practice adapting and evolving over the past couple of years, they are more prepared to make the most of their budgets with as few resources as possible. Here, Event Marketer delivers five budgeting tips to help marketers stretch their event marketing dollars in 2023.
To make a memorable impression on consumers, all of the elements of an experiential event should tie into your messaging and your brand story. When all of the dots connect, it can greatly impact how consumers perceive your brand and the activation itself. Incorporating a theme into your activation is one tactic that can help bring the story together. When done right, the theme will naturally fit into the activation, resulting in a memorable and positive brand impression. Read on for tips on how to utilize themes in your experiential strategy.
The live events industry has experienced a roaring comeback in 2022. After a two-year hiatus, many beloved events and conferences that were canceled due to the pandemic reemerged this year, proving that the industry is well on its way to a full recovery. Event marketers and producers have worked hard to deliver awe-inspiring and vibrant events to make this year’s events ones that fans will remember. Here, BizBash presents 100 events that had the greatest impact this year.
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