By Lisa Major
Trade shows are one of the best face-to-face marketing strategies around yet they are also one of the most expensive ones. With that said, it’s important to know which areas to focus on while also understanding which ones produce the most ROI. In this week’s Happy Hour, we feature an article that guides you through making the most of your trade show budget. We’ll also take a look at how the tourism industry is capitalizing on experiential marketing, and we bring you Event MB’s 2020 roundup of the most inspiring experiential campaigns to date.
Trade shows are a highly effective live marketing strategy with incredible success rates. From lead generation to networking to increased sales, the benefits of trade show marketing speak for themselves. But exhibiting is also a costly affair and there is a lot to consider, from designing your booth to staffing it. With that said, it’s important for exhibitors to know how to get the most bang for their buck. Here, we’ll take a look at how you can effectively and successfully exhibit at a trade show without breaking the bank.
With more and more people preferring experiences over material items, brands have turned to experiential marketing as a go-to strategy. And the beauty of brand experiences is that they are customizable for any industry, including the hospitality and tourism industry. When you think about it, traveling is the ultimate life experience for many people, so combining a brand experience that compliments a life experience makes a huge impact on consumers. In this article, we look at five clever experiential marketing ideas for the tourism industry.
Experiential marketing is like no other marketing strategy out there. It creates unforgettable and memorable experiences for consumers. Those experiences drive positive relationships which result in incredible ROI for brands. And each year, there are so many amazing activations that take place. The creativity and effort that is put into them leave marketers in awe. If you’re looking for a little inspiration or just want to dive into experiential awesomeness, you’ll want to check out this roundup of some of the most amazing campaigns to date.
We hope you enjoyed this week’s Happy Hour! Join us again next week as we dive into more experiential marketing news, tips and trends! Cheers!