By Lisa Major
Experiential marketing thrives because of the unique experience it delivers. Oftentimes, it’s the immersive sensory elements that make the strategy so successful. Elements that engage one or more of the five senses trigger an emotional response that creates a memorable and lasting connection between the consumer and brand. In this edition of Happy Hour, we will look at some ways to incorporate engaging multisensory elements into brand experiences. We’ll also explore new technology trends for live, virtual, and hybrid events. Lastly, we feature 20 amazing and inspiring examples of experiential marketing.
“Brands must meet consumer’s new demands, ensuring all the different human senses are utilized to provide long-term joy and happy consumers.” ~ Tom Ellis Jones, The Drum
Live event expectations have changed since the pandemic crept into our lives. It seems that people no longer care as much about the coveted Instagrammable moments that had taken over live events in prior years. Instead, they want experiences that conger up feelings of joy and happiness and those that make them feel like people again. Immersive and engaging experiences that appeal to the five senses will be the key to fulfilling people’s expectations in 2021. In this article, we’ll explore how to create a multisensory experience that consumers will love…and remember.
“BizBash takes a deep-dive into the newest tech solutions for events of all types.” ~ Claire Hoffman, BizBash
Event organizers are navigating a brave new world this year, one that includes in-person, virtual, and hybrid events. At the onset of the pandemic, when events shifted to virtual, the focus was “the show must go on,” but over time, it became apparent that keeping virtual attendees engaged through a computer screen was a monumental task. Simply put, there was a dire need for new event technologies to keep up with the demands of the fast-paced and evolving event world. Here, Bizbash examines six new technology tools that emerged during the pandemic that provide engaging attendee experiences across the board.
“In addition to being entertaining, experiential marketing is all the more impactful when it offers something of actual value to the consumer, whether it be a free product or newfound knowledge.” ~ Bizzabo
Experiential marketing has proven to be a successful marketing strategy for brands and companies of all shapes and sizes. It produces incredible, long-term results that generate sales and build brand loyalty. And while there are many different types of experiential marketing tactics, from budget-friendly product samplings to elaborate interactive brand experiences, one thing is for sure, experiential achieves a level of engagement that cannot be matched. If you’re looking for a bit of inspiration for your next campaign, this article showcases 20 outstanding examples of experiential marketing.