Content Marketing Manager

Job Description

ATN is seeking a Content Marketing Manager. Ideally based in Seattle although our client is open to a remote position.

The Content Marketing Manager will be chiefly responsible for crafting and executing product page content strategies and development for our brand clients on key E-commerce platforms like Amazon, Walmart.com and several other E-tailers. The Content Marketing Manager will report to the Director of E-commerce and will be the go-to person for day-to-day cross-site content management and seasoned in E-commerce product page content best practices across different key retailers. This individual will work cross-functionally with many facets of the organization and partner closely with the Creative and Customer Development teams to drive business for our clients.

PRIMARY RESPONSIBILITIES:

• Audit brands’ and their competitors’ digital shelves and provide analysis and content update recommendations
• Advise clients with BIC digital content strategy and optimized product page content on key E-commerce platforms like Amazon, Walmart.com and other leading E-tailers
• Develop copy to ensure all product page content is consistent with the brand/retailer voice, style and retailers’ requirements and optimized for search and shopper experience
• Execute and lead end-to-end content development and syndication (development of timelines, trafficking and review of materials, cross-site syndication) and independently manage projects effectively from start to finish
• Work with in-house and external creative teams, and source/procure external production resources as required for distribution and activation of produced digital assets across E-commerce Retailers
• Project manage the creation of compelling product page content assets (image carousel, BTF content and Brand Store) from ideation through completion
• Partner with the Director of E-commerce and client teams to develop timelines aligned to campaign launch plans and implement efficient methodologies to speed the time to market while also delivering market-leading quality
• Work within platforms and workbenches managing product pages and technical details as well as troubleshooting issues (i.e. Amazon Vendor Central, Salsify, Syndigo, WebCollage and Content Analytics for content syndication)
• Manage content health reporting and content analysis working within the platforms
• Identify and track emerging e-commerce product page content trends and requirements (A+ Content, Enhanced Brand Content, Brand Stores), and regularly develop and share educational content for clients and internal agency teams
• Some travel required

SKILLS & EXPERIENCE REQUIRED:

• Bachelor’s degree or greater
• Minimum of 5 years of experience as an e-commerce content development leader in consumer-packaged goods
• Experience managing content on major e-commerce websites such as Amazon.com or Walmart.com
• Self-starter with strong problem-solving ability and comfortable making decisions with limited information and resources
• Capable of handling multiple projects simultaneously with a demonstrated ability to lead projects and work cross functionally with multiple teams to execute tasks and projects
• Comfort with fast-moving deliverables and timelines
• Excellent written and oral communication skills with strong attention to detail
• Experience working collaboratively with a cross-functional on and off-site team
• Background working with consumable brands/categories is a plus
• High level of energy and enthusiasm

Salary commensurate with experience

To apply: Please email your attached resume and cover letter to ATN Manager Jobs