By Shannon Moore
If you want to become a promotional model, you are in the right place! This super helpful guide will walk you through what a promotional model is, what they do, and how you can become one.
Brands and companies often use promotional models to promote their products or services to their target consumers through face-to-face marketing, also known as live marketing. Face-to-face marketing can include experiential marketing, trade shows and conventions, promotional events, corporate events, publicity stunts, and more.
The primary responsibilities of a promotional model are to serve as an extension of the brand or company, interact and engage with consumers, promote products or services, and most of all, make a lasting and positive brand impression on the consumer.
While the term “model” may throw you, promotional models are not expected to be professional or even amateur models. While there are often client-specific physical attributes, personality plays a much larger role in the promotional modeling industry. Promotional models are expected to be energetic, engaging, and friendly. They have to be comfortable approaching and speaking to just about anyone to form a connection between the consumer and the brand.
If you have great verbal communication skills, an outgoing personality, and love talking to new people, you can easily become a promotional model! Promotional models are needed for brands and companies of all shapes and sizes and are typically hired through promotional modeling agencies and/or event staffing agencies (some serve as both). If you’re interested in becoming a promotional model, you will need to create a staff profile with multiple agencies, and based on your location, experience, and skills, you will receive an email notification when there are opportunities that match your profile. You can then apply for the position and if selected for a phone interview, one will be set up. Below we provide you with three tips to help you land your first promotional modeling gig.
Agency Tips: Profile Photo Guidelines
If you do not have any promotional modeling experience, don’t worry, everyone has to start somewhere. The biggest thing that a promotional modeling agency is looking for are promotional models that can comfortably communicate with consumers. Include any relevant experience and/or skills that you have that is customer-facing or service related. Examples include retail, restaurants, and/or hospitality jobs.
Agency Tips: What to Include on Your Resume
Promotional models are typically assigned a uniform which can vary depending on the brand and event. You’ll want to take accurate measurements to ensure you receive a properly-fitted uniform.
Agency Tips: Measurements and Sizes Needed
Although it can feel awkward, adding a 15-30 second video introducing yourself and discussing your experience, interests, and skills is something clients are asking for more and more these days. Take the time to create a short introduction video to have on hand if an agency or client requests it.
Agency Tips: Video Guidelines
Finding work as a promotional model is far more straightforward than the typical job hunt. Promotional models are typically staffed through event staffing agencies, and you can find plenty of agencies online. A few key phrases to use in your search include event staffing agencies, promotional modeling agencies, experiential marketing staffing agencies, and trade show modeling agencies. Once you have established the agencies you would like to register with, you can easily locate their staff registration link on their website.
Creating a staff profile (also known as model or talent profile) should always be free. You should never pay to create a profile with an event staffing agency. Most agencies require the same types of information, including your contact information, credentials (listed above), and location selection. Many agencies offer nationwide event staffing for their clients, which gives you the opportunity to work not only in your local market but in other locations as well. If you have friends or family in other cities that you can stay with, you can include those in your location selection, and you will receive notifications of opportunities in those locations as well. Some staffing agencies employ W-2 promotional models while others hire 1099 independent contractors. In the case of W-2 agencies, you will need to make sure you have the required forms of identification for the federal I9 form ready to upload.
Many agencies post their promotional modeling jobs online and on their website. Here are a few places that you can search online for opportunities.
Agency Tip: Submitting Information
When filling out your staff profile and/or submitting your information for a specific job from a job board, take your time and focus on following each agency’s request on what they require.
If you are selected for an interview, be sure to schedule it when you are fully available to speak to the agency’s account manager. You’ll want to make sure you are completely focused on the interview.
Agency Tips: Communication
Since this is a small niche industry, word travels fast among agencies and staff. It is imperative that you give 110% to each and every event that you work while being a true professional. Now that you’ve landed the job, we’ll cover a few tips that will help you out at your first event.
Keeping your agency profiles current, networking with your co-workers, and being a stellar promotional model with a good work ethic is the best way to keep active in the promotional modeling world.
If you are interested in working with the best promotional modeling agency around, click below to create a talent profile with ATN Event Staffing! Happy Promoting!
Article originally published in January 2019 and recently updated