Building Your Brand Ambassador Resume Step 1: Laying the Foundation

If you’re a brand ambassador, you need to create a dedicated resume specifically for brand ambassador and other event roles. Why? A brand ambassador resume differs from most traditional resumes and breaks many of the standard resume “rules.” As a BA, you want to stand out to staffing agency reps, so it’s important to highlight your relevant experience, skills, and professionalism required for the roles you’re applying for. Additionally, having a BA specific resume allows you to easily update it with new experiences as you take on more event jobs and advance in the industry.

Building Your Brand Ambassador Resume: Gathering Your Materials

The first step to creating a brand ambassador resume is to gather the information to build your base. Below is a sample resume for examples of presenting the information we’ll outline.

Sample Resume

Profile Photo

• Including a LinkedIn-style headshot is highly recommended. Acting as the onsite face of a brand, getting booked sight unseen, and for security purposes, you’ll likely need to provide a headshot at some point during the hiring process. Since you won’t have an in-person interview, imagine your photo represents how you would appear at one. A photo on your resume puts a smiling face to your resume credentials and benefits you.

Location(s)

• Be clear about where you are available to work. Some candidates think leaving this blank makes them eligible for more jobs, but it actually can reduce their chances. List up to three locations if you frequently work in multiple areas, such as your hometown, college town, or a city where you visit family often. Staffing managers need to know you’re truly available before considering you for a job.

Contact Information

• Provide your phone number, email, and LinkedIn (if you have one.) You can also include social media handles if they align with your professional brand.

Bio (About You)

• Your bio is your chance to showcase your personality and enthusiasm. A strong bio gives recruiters a quick snapshot of who they’re hiring and why they are good for the role. Keep it short but impactful, including:
  • A brief professional overview
  • A few personality traits that make you a great brand ambassador
  • An interesting fact or skill relevant to promotional events (e.g., public speaking, hospitality background)

Experiential Marketing Experience

• If you have worked promotional events, dig through your history and pull specific details from each industry-related work experience. Be sure to include:
  • Job Title (e.g., Brand Ambassador, Promo Model, Team Lead, Product Specialist)
  • Agency Name
  • Brand/Client
  • Event Name or Activation
  • Month/Year of the Event

 Other Relevant Experience

• Not all experience comes from promo work. Customer-facing experiences and jobs offer highly transferrable skills: hospitality, retail, customer service, guest services, etc. Additionally, performance-related experiences lend well to event work. Being outgoing, playing a “role” and enjoying public speaking are valuable brand ambassador abilities. These industries support brand ambassador tasks such as interacting with guests, problem-solving, handling high-energy environments, public speaking, communicating brand information, etc. — all valuable for brand ambassadors.

 Education & Certifications

• While a degree in marketing, hospitality, business, or sales can be helpful, it’s not required. More importantly, include certifications for event-specific requirements such as:
  • TIPS (Training for Intervention ProcedureS) – Required for many alcohol-related events
  • ServSafe Certification – Essential for food service-related roles

Skills & Interests

• Highlight your strengths and event preferences as it displays areas of experience that align with types of brands and events. Don’t be afraid to get specific—this helps staffing agencies match you to the right opportunities. For example:
  • Outgoing and comfortable speaking to large crowds
  • Tech-savvy and great at explaining apps or gadgets
  • Passionate about fitness makes you a great choice for health & wellness brands

Final Thoughts

Your resume is often the first chance to make a quick impression. A well-crafted, industry-specific resume shows professionalism and helps you stand out. Even if you’re new, tailoring your resume signals that you understand the industry and are serious about the work. Once your resume is set up, keeping it updated will be simple—allowing you to land more gigs with confidence.

This article is Part 1 of a 3-part series on Building Your Brand Ambassador Resume. Stay tuned for the next steps, where we’ll cover optimizing your event experience section and making your resume stand out to staffing agencies.

Check out the ATN Talent Blog for more brand ambassador tips and tricks!