Now that you’ve laid the foundation of your brand ambassador resume, it’s time to refine and organize the details for a first draft. There is no need to worry about getting everything perfect just yet! Step two is all about structure, which involves editing and formatting your resume to be clear, concise, and impactful.
In addition to building a solid framework for your brand ambassador resume, you will gain a better understanding of your professional path at this stage of the process. Being detailed about your experiences and the value you bring to a role will help align you with opportunities that are a good fit, and will also build your confidence in your professional abilities.
Building Your Brand Ambassador Resume: Crafting The Structure
The second step in creating a brand ambassador resume is editing, organizing, and designing the first draft. Below is a sample final resume for examples of how to present the information we’ll outline.
Sample Resume
Choosing a Resume Template
Start by choosing a professional resume template that is both appealing and simple. Using a pre-existing, structured format will make it much easier to organize your information than starting from scratch.
Free resources for resume templates:
Canva: Simple design tools and multiple template options
Aloha Resume – Utilizes AI to give you a template (free 14-day trial)
Adobe Express – Multiple options with simple design tools
College Career Services – Career services may offer free resume templates if you are a college student or graduate. If you haven’t attended college, many schools, such as Harvard Career Services, provide free templates for the public.
Disclaimer: Resource links are examples of the types of resume tools we believe are valuable. However, we encourage you to research and select the resources that appeal to you. We aren’t affiliated with, nor do we promote, any of the linked resources.
Key Formatting Guidelines
Think of your resume as a first impression and often a brief introduction. You want the information to flow and be easy to digest quickly. By following a few formatting guidelines, you’ll maximize the potential of your resume being noticed and considered.
Font: Stick to professional fonts like Times New Roman, Garamond, Calibri, Arial, or Helvetica.
Font Size: Use at least size 10 to ensure readability.
Resume Length: While traditional resumes are one page, brand ambassadors often have two-page resumes due to the short-term nature of their work. Prioritize clarity over squeezing everything into one page.
Utilize Industry Keywords
Including relevant industry terms helps your resume stand out and pass through applicant tracking systems. At a glance, your resume makes it apparent that you know the industry. You’ll want to stick to keywords that align with your experience. Consider incorporating some of these keywords if they are relevant and fit naturally into your resume:
Event Activation
Brand Impression
Sampling Program
Field Marketing
Experiential Event
Event Marketing
Consumer Engagement
Guerilla Marketing
Customer Engagement
Event Promotion
Retail Demonstration
Product Knowledge
Lead Generation
Crowd Interaction
Onsite Marketing
Editing & Organizing Your Information
Content Refinement: Review each section closely to remove extra details that aren’t needed, as it will give you more room to work with. In this industry, employers understand the overview of tasks at an event. If you want to highlight results, mention goals met, such as samples distributed or sign-ups acquired. It’s a fine line between being too generic and having too many irrelevant details. Refer to the sample resume and step 1 for a better understanding of this part of the editing process.
Make It Editable: Creating a personalized resume template that is easy to update will save you time in the long run. A great brand ambassador resume is a current one. Regularly updating your resume isn’t just about having years of experience—it’s about showing effort and displaying an understanding of the industry. If your resume becomes too long, you can remove older experiences while noting when you began working. Investing time upfront to create a solid, flexible template will benefit your future career opportunities and make you stand out from your competitors.
Formatting Your Professional Headshot
A headshot photo on a resume is typically small, but it should provide a clear view of your entire head and face. A smile is super important, as brands and agencies prefer their ambassadors to appear welcoming, friendly, and approachable onsite.
Utilizing a Professional Email Address
While the format of your email address may seem unimportant, it can impact the impression you make on potential employers. Using your first and last name (or a variation) for your email address adds credibility to your resume and helps keep all work-related emails organized in one inbox. If your full name isn’t available, try these formats:
[FirstName][LastName][JobTitle]
Example: JaimeSmithBrandAmbassador@gmail.com
Example: JaimeSmithEvents@gmail.com
[FirstName].[LastName].[Keyword]
Example: Jaime.Smith.BrandAmbassador@gmail.com
Example: Jaime.Smith.Events@gmail.com
[FirstName][LastInitial][Keyword]
Example: JaimeSBrandAmbassador@gmail.com
Example: JaimeSEvents@gmail.com
[Keyword].[FirstName][LastInitial]
Example: BrandAmbassador.JaimeS@gmail.com
Example: Events.JaimeS@gmail.com
[FirstInitial][LastName][Keyword]
Example: JSmithBrandAmbassador@gmail.com
Example: JSmithEvents@gmail.com
Completing The First Draft
Once you’ve edited and arranged the information into a first draft, take a day or two break before reviewing and completing the final resume. A fresh perspective will help you catch errors and refine your content.
Final Thoughts
Creating an impressive brand ambassador resume takes patience, effort, and time. While organizing and editing your information may seem slow, it ultimately helps you better understand your professional identity and how to effectively communicate that to land the jobs you want.
This article is Part 2 of a 3-part series on Building Your Brand Ambassador Resume. Stay tuned for step 3, where we’ll cover finalizing your resume and applying for brand ambassador jobs.
Check out the ATN Talent Blog for more brand ambassador tips and tricks!
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