By Shannon Moore
As technology advances, Applicant Tracking Systems (ATS) are becoming more sophisticated, too. Most event staffing agencies use databases and software platforms with some type of ATS integration to manage their hiring processes. An ATS can help staffing managers narrow down candidates based on skills, experience, and attributes. That said, keeping your brand ambassador profile up-to-date with your current resume, work history, and recent photos is crucial to stand out among other candidates and to increase your chances of being booked.
Because this line of work allows you to quickly build on your skills and experience with each event or activation you work on, it’s important that you update your profile often so that your brand ambassador resume and work history reflect your recent work.
It’s also important to log in and update your profile since most staff management and ATS platforms track recent activity. This demonstrates to the staffing manager that you are an active user and interested in working for the agency.
We recommend you update your agency profiles every three months or so.
Although it may seem redundant, adding your experience and skills to your profile will increase the chances of your profile being seen when the staffing manager performs a keyword search in the ATS. Some examples of keywords that are used often include brand names, agencies/clients, specialty skills and activities, and languages spoken. It’s also a good idea to have a brief summary of your relevant experience to help market yourself as a qualified candidate.
The main thing that staffing agencies look for are candidates who can interact and engage with consumers. If you don’t have any experience working as a brand ambassador, that’s OK. Many jobs and activities give you experience that aligns with brand ambassador work, including customer-facing experience, volunteer work, clubs or organizations that you are active in, ETC. Be sure to include any relevant experience on your profile.
We recommend including at least three photos on your profile, but they do not have to be professional headshots. In your role as a brand ambassador, you’re essentially the brand’s spokesperson. It’s your job to represent the brand and serve as the face and voice of it. With that said, it’s important to include current, high-quality photos. While they do not have to be formal photos, they should demonstrate professionalism with a polished appearance, a well-lit and appropriate background (avoid selfies in the car), a clear image, and a friendly smile. Including photos that meet these requirements can boost your chances of being booked.
Tip: avoid heavy filters, selfies, and group photos
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A current, well-rounded, and active profile is the best way to get noticed and booked for the brand ambassador gigs you want!
ATN Event Staffing is always looking for new faces to join our team! From experiential marketing events and PR stunts to conferences and trade shows, we staff a variety of events nationwide!
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