10.23.24
By Shannon Moore
One of the biggest perks of being an event brand ambassador is the opportunity to rapidly develop skills and abilities in real-time and in person. Required on-the-job skills include adapting to various professional environments, reflexive problem-solving, and managing interpersonal interactions with diverse groups in various settings. These experiences can organically prepare you for future endeavors, as the unique skills and abilities acquired as a brand ambassador are valuable in many other career paths.
Spending some time and energy to improve the skills you gain as an event brand ambassador will not only benefit your role in the events world but also serve as a valuable addition to your resume and help you become a better professional overall.
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Promotional events for food and beverage brands are among the most common types of experiential events. As a result, many brands require specific certifications to work such events. Not having the certification doesn’t necessarily mean you don’t qualify for the job, but having them will make you a priority choice for events that do require them.
Social media skills are useful for potential on-site event tasks, such as app sign-ups, social media photo activations, and social media sharing contests. However, mastering this skill will also benefit your professional branding and networking.
Sometimes, going back to basics is the best approach. Learning a bit about professionally communicating with others can be incredibly advantageous to brand ambassadors, given how much they engage with the public.
Written communication skills are essential for many types of careers. As a brand ambassador, you’ll need to communicate with your event staffing agency and clients often, curate event recaps and reports, and update your resume and credentials often, so understanding the importance of professional written communication and practicing it is an art.
As a professional, personal well-being is intertwined with work life. Explore courses and webinars for insights into mental and emotional health in the workplace.
Here are some additional online resources that offer free or lower-cost options and free trials (discount codes may be available online).
Cultivating a mix of skills relevant to the role of a brand ambassador will help you to secure more work. Even more so, developing a foundation of professional skills will undoubtedly be beneficial for various career opportunities.
