06.15.23
By Lisa Major
An effective brand promotion strategy is necessary to capture the attention of your target consumers and stand out among your competitors. By implementing engaging and memorable strategies, brands can generate awareness, gain more customers, and foster brand loyalty. In this edition of Happy Hour, we look at six marketing strategies to promote your brand effectively. We also feature 13 inspiring examples of experiential marketing and deliver tips on how to plan a successful conference on a budget.
“From hosting events to securing sponsorships, businesses have a multitude of opportunities to engage with their target audience and leave a lasting impression.” ~Matchup
Effectively promoting your brand is crucial in today’s competitive marketplace. As this article states, “the key to successful brand promotion lies in consistently delivering value, authenticity, and meaningful experiences.” Whether you’re a small business or a Fortune 500 company, the strategies you utilize can help you create buzz for your brand and connect with your target audience. Here, we look at six marketing tactics and best practices to promote your brand successfully.
“From hosting events to securing sponsorships, businesses have a multitude of opportunities to engage with their target audience and leave a lasting impression.” ~HubSpot
Over the last couple of decades, experiential marketing has gone from a nice-to-have strategy to a must-have strategy in marketing playbooks. Unlike traditional marketing, experiential goes beyond just promoting a product or service and instead aims to create deep-rooted connections with consumers. From immersive festival campaigns to street team events to campus samplings, experiential has transformed how brands engage with consumers. If you’re looking to foster long-lasting relationships with your target audience, check out these awe-inspiring campaigns and key takeaways from each.
“When it comes to event budgeting, aim to produce a budget that is realistic, well-informed, and affordable.” ~Chaviva Gordon-Bennett, Bizzabo
Despite the rising costs associated with organizing events, the number of conferences being held is on the rise, which is of course, great news for an industry that shuttered during the pandemic. However, event professionals are challenged with delivering engaging and successful conferences with limited resources as budgets are shrinking. This article outlines steps you can take to create a conference budget that is affordable without sacrificing the quality of the attendee experience.
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If you’re in need of an experienced event staffing partner for your next experiential or event marketing campaign, ATN Event Staffing is here to assist you. Contact us to learn more about our event staffing solutions and how we can help you reach your goals.
