Windows 8 Global Press Launch and Event

We were tasked by Mother New York to staff the global press launch of Windows 8 and subsequent public event. Mission accomplished. The invite only launch event was attended by prominent members of the tech media and industry influencers.

ATN provided Brand Ambassadors to work the ‘Microtropolis’ exhibit during the launch and for the duration of the installation. Street teams spread the word while BA’s on the footprint provided product demos for eager consumers.

• ATN booked 75 Brand Ambassadors a day for global press launch and all daily shifts over a nine day period.

• Over 3300 hours booked for the program. ATN provided Product Demonstrators and street teams. (event was cut short by Hurricane Sandy)