05.29.21
By Lisa Major
After months of online shopping, people are craving in-store experiences, and retailers should be taking advantage of that. Pre-pandemic, many brick-and-mortar retailers were betting on experiential retail to create meaningful connections with customers, and now, more than ever, people are desperately seeking those connections.
In this week’s Happy Hour, we look at four brands that are using experiential retail to rekindle relationships with customers. We also dive into the vaccine passport debate and present nine steps to creating a successful experiential marketing campaign.
“As vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and increase dwell time once they arrive.” ~Event Marketer
Photo: Mall of America
When shelter-in-place orders went into effect in 2020, most consumers turned to e-commerce for their shopping needs. But with more people vaccinated and capacity limits lifted, brick-and-mortar retailers are eager to drive customers back in-store using experiential retail tactics. Here, Event Marketer looks at four brands that are using engaging experiences to attract customers back to the brick-and-mortar scene.
“You need to put some serious thought into devising a plan that will effectively promote your products.” ~Burlington Press
Experiential marketing engages consumers through interactive and tangible offline experiences, making it a highly impactful and successful strategy. But just like any other marketing strategy, a creative and well-crafted plan is a must. Experiential marketing consists of many moving parts, from your messaging to staffing and there is no one-size-fits-all approach. Therefore, tailoring your marketing plan to meet the needs of your brand and your target audience is a must. In this article, the author presents nine steps that you can take to build a successful experiential marketing plan.
“As COVID-19 vaccinations become more readily available throughout North America, event producers and venues are grappling with a big question: Should proof of vaccination be required to enter an event?” ~BizBash
COVID vaccinations and vaccination cards have been a hot topic since the initial doses became available in the U.S. While there has been much debate regarding proof of vaccinations for travel and returning to workplaces, live event professionals now face the same dilemma – to check or not check. It’s a touchy subject, and no matter what the decision is, it certainly won’t please everyone. Here, live event professionals weigh in on the topic, discussing their stance and other safety measures that they are taking.
ATN’s Happy Hour brings you the latest and greatest news from the experiential and event marketing industry. Subscribe to our blog to receive even more news delivered to your inbox once a month!
For almost two decades, ATN has provided event staffing solutions for event and experiential marketing activations. From experiential retail to sampling programs to trade shows and more, we can help you build your brand with top-notch staff.
